"RUSS never misses!" – Fans react to Russ' new trailer for upcoming album W!LD

Rapper and music producer Russ just unveiled the trailer for his new album, titled W!LD. Russ shared the album's trailer on March 14, 2025, on his social media accounts.

Russ also revealed that the album will be released sometime in the spring or summer of 2025. The trailer is catching fans’ attention with its breezy visuals and Russ’ signature sound. Russ can be seen driving to an unknown location in the trailer. A roadside signboard indicates that Russ is leaving Santiago behind. The sign is a reference to Santiago, which was Russ’ previous album, declaring that the artist is expanding his musical horizons and that his fans should expect something new and bold from W!LD.

Russ’ fans haven’t been able to stay calm ever since the trailer launched. Fans expect that the seasoned rapper will push boundaries with his new album. Many fans of Russ’ music took to X to express their excitement at a glimpse of what is next from the rapper.

A fan, trying to capture their delight, wrote on X,

“Russ never misses! ‘W!LD’ is about to be something special. Can’t wait!”

Another fan communicated their thrill at the album’s impending release by writing,

“I’m so ready, thank you sir!!”

Another fan appreciating the rapper’s music added,

“Banger after banger !!!! Love to see it”

A fan, who already picked up on the album’s creative stylization, wrote,

"It's gonna be ‘W!LD’”

An X user took to the comments to marvel at the album’s trailer, stating,

"What an album trailer”

Another fan’s excitement was palpable as they wrote,

"KINGGGGGG, I WILL BE STREAMING”

Another fan tried to communicate their exhilaration at the album’s trailer, and enthusiastically expected the album’s release, wrote,

“Oh my god!!!!! This is amazing and now the suspense is killing me even more!!!!”

Russ had previously teased W!LD's release

Russ, who is a writer as well as an acclaimed rapper, initially teased his upcoming album W!LD in a January 5 post on his Instagram account. The artist posted that the favorite song he had worked on in 2024 hadn’t released yet, and is from the album W!LD.

A few days later, on January 11, the rapper, who credits 50 Cent as one of his influences, wrote on X that W!LD was almost out. He wrote,

“almost time…W!LD”

Russ’ fans got another update on when to expect the new album when he took to X on February 11, writing,

“W!LD is the name of the new album…mixing the last couple songs and then it’s yours…can’t wait to share this new part of the journey”

Russ, who launched his own label named Diemon, has always attempted to promote and highlight independent music. The label released the hit single “Handsomer,” in 2022, and Russ challenged home-grown, independent music artists to add their own verses to the song, according to Dexerto. The TikTok artist Ktlyn added her verse to the track, and her and Russ’ remix ended up being a huge hit on all streaming platforms, as per the same report.

In an interview with Rolling Stone, Russ responded to the viral track and said,

"She killed it, so why wouldn’t I put this version out as the remix? If I went and did the industry thing and got some big established act to do the remix, it would look forced. And my fans would’ve been all in the comments like, ‘we wanted Ktlyn!’ Now I’m facilitating big milestones for her. She had never heard herself on the radio before. Being able to help her win is incredible.”

Russ’ musical ventures have always highlighted the emphasis the rapper and producer puts on creating original music that resonates with audiences without the frills of the industry’s expectations. Fans, who expect that same from W!LD, are all geared up for the album’s release.