“Queens”: Fans react as Industry experts compare BLACKPINK’s comeback with Marvel AVENGERS strategy

On February 23, 2025, Korean media outlet Yonhap News Agency reported that industry experts have compared BLACKPINK’s comeback to Marvel AVENGERS’ strategy. As per the report, comparisons were drawn based on their solo debuts.

According to the experts, the female group's solo debuts appeared to be comparable to how Marvel releases individual movies to showcase their heroes before bringing them all together for a larger event on a single screen. The article discussed how each member's independent success had only heightened expectations for their return.

The girl group’s fans were delighted with their latest comparison with Marvel AVENGERS. As a result, K-pop fans flooded the internet with their enthusiasm for the quartet. One user on X referred to them as:

“Queens”

Some said they had been waiting for BLACKPINK’s comeback, while others referred to it as a “multiverse.”

“The world is waiting for you,” a fan commented.

“THIS is the multiverse,” another fan wrote.

“THIS IS INSANELY I C O N I C,” stated an admirer.

“Sorry but this is so f**king ICONIC,” wrote a fan.

Some said BLACKPINK’s comeback would be “iconic,” while others were proud of them. Another fan emphasized the success of Rosé and Jennie’s solo works.

“THE REAL AVENGERS,” stated another admirer.

“I love how all this article was written highlighting the girls impact as a group and as solos. I was reading it and nodding with a smile. So proud of the girls!,” stated a fan.

“Makes sense, ROSE and Jennie became so iconic the last few months,” commented an admirer.

“BIGGEST GIRLGROUP IN THE WORLD,” a fan commented.

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BLACKPINK’s comeback is likely to boost album sales

According to experts, the girl group's comeback is likely to revive the K-pop sector, which has recently seen album sales slump. Industry experts believe the group's return will boost global interest in K-pop and inject new vigor into the sector. A source from a music label said:

“When long-established groups leverage their content and dedicated fanbase, it revitalizes the industry as a whole. This year features a mix of rookie and veteran groups, and BLACKPINK’s comeback is expected to have a ripple effect, benefiting other artists as well,” the article highlighted.

In related news, the girl group's management firm, YG Entertainment, unveiled the dates and locations for the 2025 world tour of the four-member squad. The post shared on the official social media accounts of the K-pop group, showcased ten sites.

• Goyang - Goyang Stadium
• Los Angeles - Sofi Stadium
• Chicago - Soldier Field
• Toronto - Rogers Stadium
• New York - Citi Field
• Paris - Stade De France
• Milan - Ippodromo Snai La Maura
• Barcelona - Estadi Olímpic
• London - Wembley Stadium
• Tokyo - Tokyo Dome

Tickets for the concerts will be available for purchase at Live Nation beginning February 27, 2025. While waiting for BLACKPINK’s world tour, fans are also looking forward to the ensemble’s new comeback music.