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Drake is all set to drop the music video: Nokia. The track is one of the most talked-about tracks from his latest joint project, $ome $exy $ongs 4 U with PARTYNEXTDOOR.
The rapper has confirmed that the video will officially premiere on March 31, 2025. It will be shot for IMAX, and reports suggest that it is a relatively rare move in the global music industry scene as it might signal an eye-catching visual experience for fans. The video will be directed by Theo Skudra.
The rapper took to his official Instagram handle to drop the trailer of the 'Nokia' music video. The post was captioned:
"NOKIA. March 31st. Directed by Theo $$$kudra. Filmed for IMAX"
This IMAX release of the 'Nokia' MV potentially suggests that it might be a high-production spectacle. Fans are expecting that the video could elevate Nokia back into the Billboard Hot 100 Top 10, where it recently peaked at No. 8, reports suggest.
Drake teased the IMAX release with a black-and-white trailer
The Canadian rapper teased the IMAX drop with a black-and-white trailer posted on Instagram. The video featured some visuals that eventually led up to the IMAX logo, which morphed into the OVO owl.
Arguably, one of the most talked-about aspects of the Nokia video is its IMAX format. Shooting in IMAX is relatively expensive. Reports suggest that it costs around $2,000 per minute to develop the film. This kind of high-budget investment is more commonly seen in big-budget movies rather than music videos.
Nokia MV director Theo Skudra has worked with Drake on multiple projects throughout the 2020s. He previously directed Toosie Slide, What's Next, and the Family Matters.
Take a look at the trailer below:
The trailer drop on Instagram was quick to generate reactions among enthusiasts online. Fans weighed in on the comments to pen their reactions. Below are what some of them had to remark:
"Drake, this my song! Reallllll bad!!", hyped a fan.
"I was supposed to be in a headstand in this, but it is okay next time.", stated another.
"Bro casually drops an IMAX music video 😂🔥", noted a third.
"Release it in theatres we there🍿", declared a fourth.
"This is about to be special; we are ready! 👀🍿", declared a fifth.
Others also chimed in:
"Shooting this in imax is insane. Its 2k per minute to develop the film 😭😭😭😭😭", shared an Instagram user.
"Chri$$$topher Nolan 🎬📞", joked another, referring to the IMAX connection.
"No! We want it Friday like you promised. I’ve been looking forward to this all week", a third expressed.
Nokia debuted at No. 10 on the Billboard Hot 100 and peaked at No. 8. Some fans might be on the lookout to see if the IMAX visuals will be enough to push it back to the top of streaming playlists.
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