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Kendrick Lamar has officially joined as the new brand ambassador of Chanel. The news was announced on April 21, 2025. Chanel also unveiled a new eyewear campaign starring Lamar, marking his first official appearance as a Chanel ambassador. This collaboration is centered on Chanel's eyewear line. As Chanel does not produce men's apparel, the eyewear line was seen as the most fitting avenue for Lamar’s ambassadorship.
He explained that he admires Chanel's heritage and felt that this position was reasonable in regard to the brand's existing men's product lines. Lamar previously collaborated with Chanel.
In 2024, he composed music and co-designed the stage for Chanel’s Spring/Summer Haute Couture show through his creative firm, pgLang. This new appointment is an extension of that prior work and enhances his association with the brand. Many fans took to social media platforms to express their views on the new campaign.
"Drake really retired him into fashion" said a fan on X
"He owes Drake a 10% finders fee" said another fan
"Drake fans seeing this and using it as yet another opportunity to tie it into a goofy anti-Drake conspiracy + call Kendrick a hypocrite." said a fan
"What a revolutionary! He’s really out here sticking it to the industry!" said a fan
"They don’t wear those in Cali" remarked another fan
"Bro became LeBron and not in a good way" said another fan
"CONGRATS BRO" exclaimed a fan
Why did Chanel choose Kendrick Lamar?
Chanel chose Kendrick Lamar due to his international presence and influence. He is a Grammy-winning musician who has a powerful presence in music, culture, and art. Much of his work blends music with visual narrative, which aligns perfectly with Chanel's brand aesthetic. Chanel had also previously collaborated with Lamar.
In 2024, he assisted with the design of the stage and music for one of their runways. Through this previous engagement, Chanel gained insight that Lamar could interpret what they wanted to achieve and what they could introduce as something fresh.
His firm, PGLang, specializes in innovative projects in fashion, film, and music. That made Lamar an apt pick for Chanel. The fashion house does not sell men's garments, but they recognized the potential to use him in a manner that would complement their existing trajectory in the case of sunglasses.
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How will Kendrick Lamar represent Chanel?
Kendrick Lamar appeared in Chanel's new eyewear campaign as an ambassador for the first time. The campaign centers on clean, contemporary eyewear designs. The ads aim to demonstrate how Chanel's eyewear can integrate into men's fashion without having to provide complete clothing lines.
Lamar is sure to make more appearances in campaigns and events for Chanel in the future. Some of these may be other fashion shows or product launches. While the eye is presently focused on eyewear, his work could expand to other product lines such as accessories or fragrance.
Lamar expressed in a statement that he honors Chanel's heritage and is honored to represent them. He likes his fashion to be subtle and inventive, as Chanel showcases its brand. Being in this role makes him able to remain inventive while backing a luxury brand.
What does this mean for Kendrick Lamar’s career?
This partnership helps Kendrick Lamar expand his career beyond music. He has already shown interest in film and design through PGLang. Now, he is moving deeper into the fashion world.
Being a brand ambassador for a luxury brand like Chanel puts Lamar in a new category of celebrity. He joins a short list of male ambassadors who have worked with high-end fashion houses. This could lead to more roles in fashion or brand development.
It also shows that fashion brands are interested in working with artists, not just models or actors. Kendrick Lamar brings a different type of voice to the table. Chanel may benefit from its wide fan base, while Lamar gets to grow his influence in a new space.
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Kendrick Lamar is currently the official brand ambassador for Chanel. This position comes on top of his previous collaboration with the fashion brand. The collaboration begins with campaigns around eyewear and could branch out further.
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Chanel picked Lamar due to his powerful cultural pull and creative experience. He is suitable for the brand's image even without men's clothes in their line. This collaboration is a new era in Lamar's professional life.
It indicates that he is not only a rapper but also an artistic influence in other sectors. It also demonstrates an increasing trend of artists collaborating with premium brands in innovative directions.
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