"Knows how to build anticipation"— Fans react to Ed Sheeran teasing his new music 'Azizam' with pink balloons worldwide

Ed Sheeran is in the midst of his +–=÷× Tour. The next leg of his tour will start in Doha, Qatar, on April 30, 2025. While on his mini break from tour, Ed Sheeran has been posting teasers of his new song "Azizam" on Instagram. Sheeran went the extra mile, announcing his latest single by putting up pink heart balloons with the words "Azizam" on them all over the world. These balloons can be seen in Australia, Tokyo, Sydney, London, Dubai, Paris, and more.

On his Instagram post from March 24, 2025, Sheeran shared the inspiration for his upcoming song. The title of the single is derived from a Persian word, and it was only after meeting Ilya Salmanzadeh, a Swedish/Iranian songwriter, producer, and singer, that Sheeran decided to explore this territory of music.

Pop Crave posted a few photos of the large pink balloons in different locations all around the world. One fan commented,

"Ed Sheeran knows how to build anticipation. A global rollout with pink heart balloons? This one’s about to hit us right in the feels," @pjweb3 expressed.

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How did fans react to Ed Sheeran teasing his new song "Azizam" using large pink heart-shaped balloons?

Fans know a good promotion when they see one, and Ed Sheeran has gone above and beyond to let the world know that new music is coming soon.

Have a look at some of the comments below:

One fan commented,

"i hope it will be another banger!"@amelia_ziva wrote.

Other users appreciated the whole shebang and wrote,

"This was a cute idea! Looking forward to new stuff from Ed Sheeran!" @JDoza1 said.

"Ed Sheeran’s next single is already making the world feel lighter and brighter. Can’t wait!" @SheKnowsScience expressed.

But not everyone is a Sheeran fan. One netizen commented,

"We won't be streaming," @no_optionleft said.

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How did Ed Sheeran come up with "Azizam"?

On one of his recent Instagram posts, Sheeran captioned,

"I wrote Azizam after @ilya_music suggested trying out making music inspired by his Persian heritage and culture. I love learning about music and different cultures the more I travel and connect with people. It was like opening a door to a completely new and exciting world."

He compared how Persian music and Irish music had some similarities. He wrote,

I loved how a lot of rhythms, scales, melodies and instruments were different but similar to the Irish trad music I had grown up with. It was showing to me music connects us all, and really is a universal language."

He further elaborates on what the new album will be like. He also shared the dates when Azizam will be out. He explained,

"This whole album is about being playful, explorative, and celebratory. The song comes out April 4, and it’s really great. Hope you like it too. And thank you to Ilya for introducing me to such a fantastic world and culture. And thank you to @awsuki and @jmd_snowpatrol for helping create this with us. Pre save Azizam now, out April 4th x"

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If you have been waiting for "Azizam" for a long time, it is coming to you in just a few more days. Sheeran announced that the song will be released on April 4, 2025, and is available for pre-saving.