From the reality TV show Dance Moms as a child star to paving a way in the music industry, JoJo Siwa has juggled multiple things. Siwa has officially entered Celebrity Big Brother, which premiered on April 7, 2025. Pop Base took to its X channel and shared the clip of JoJo's introduction on Celebrity Big Brother. The video opens with,
"The fans have dubbed me the CEO of Gay pop. So that's baby."
She described herself as a "superstar" and noted that her "social media following is crazy."
This is not the first time JoJo Siwa has been referred to as an important figure in the LGBTQI+ community. On her appearance on the Ellen Show in 2023, she talked about her experience of being a "Gay Icon" and being in the same category as "Lady Gaga, Freddie Mercury". Fans took to the comment section and had mixed reactions to the claim.
One user (@brunoxfoseca) wrote,
"she's so delusional it's amazing to see."
Another user (@grandexerivo) described Siwa as the
"CEO of Khia asylum."
A Chappell Roan fan appeared to disagree with the claim and wrote,
"The only CEO of gay pop is Chappell Roan but good luck girl."
One user (@aespectors) added,
"sorry (but also a bit not sorry) but SHE’S THE ONE who gave that title to herself not her “fans”. the ACTUAL original kings/queens of gay pop are freddie mercury, david bowie, elton john, maddona and cher. sorry to be shady but she doesn’t get CLOSE to the stars that they are."
One user (@AvaTlovenotes) came to the singer's defence and noted,
"She went from glitter bows to gay pop CEO to reality TV chaos agent. The range."
Another netizen (@Its_Jenna_xoxo) expressed excitement to see her onboard and wrote,
"I’m actually kind of excited for her on this! She’s got the personality to keep things lively."
Jojo Siwa joins the housemates in Celebrity Big Brother
JoJo Siwa is one of the 13 celebrities at the Big Brother House. In her introduction video, the pop singer noted that she won't be "hiding" on the reality show. She added that when people first meet her, their first reaction is,
"Who is this 21 year old? Oh my god she's gonna be so annoying."
However, once they get to know JoJo Siwa, they find her quite "funny." She also appeared to be relieved when she came to know that one can "swear" in the reality show. She was the second person to enter the house. According to the Diva magazine, she entered the house wearing a bedazzled jacket and "matching gloves." While making her entry, Siwa described her strengths and noted,
“I’d say my strengths are making people laugh and smile and have a good time – that’s my forte.”
The Karma singer will be seen along with other celebrities, including Mickey Rourke, Patsy Palmer, and others.
Celebrity Big Brother is expected to run for 19 days on ITV1. While JoJo Siwa's journey in the show is unclear, fans had mixed reactions to her identifying as the "CEO of Gay Pop".
In related news, JoJo Siwa is also kicking off her tour on July 10 in Houston. The dates have been announced until August 9, and it is unclear if newer dates will be added.