Lady Gaga promoted her Haus Labs by Lady Gaga B Structural Mascara with a fun music video posted on TikTok. The upbeat song featured a simple melody with lyrics suggesting that using mascara from her beauty brand, Haus Labs, would ensure long and strong lashes.
The Abracadabra hitmaker was dressed in a black blazer atop a white shirt with a hanging collar. Her hair, still left in rollers, was wrapped in a polka-dotted scarf. She wore transparent gloves and demonstrated using the product in a car while belting out the song's lyrics.
The video’s caption read:
“We made this mascara for you. Use our best-selling @Haus Labs by Lady Gaga B Structural Mascara with this audio, and show me your lash transformation! Use #hauslabsmascara and# tag @hauslabs to enter the challenge.”
@PopBase on X shared Gaga’s video on X, and @noxlonga tweeted in response:
“Every blink now counts as a verse.”
Fans concluded that anything Lady Gaga sings sounds good because of her talent;
“Imagine being blessed with a voice like Lady Gaga’s. You can make a hit singing about anything because you sound so damn good, like “Lashes,” @IanDavidNoakes stated.
“Of course, Lady Gaga made a mascara song sound like a masterpiece,” @horejsii added.
“Only Gaga could drop a banger about eyelashes and make it feel like a spiritual awakening,” @holigirll praised.
Other X users were excited to listen to the Mascara song.
“Lady Gaga slaying the mascara game? That’s nuts, no lie. Can’t wait to hear it!” @Clips_ETH gushed.
“I hope she performs this at Mayhem ball, omg,” @glittersnot added.
“That’s a fun way to promote! Hope it inspires confidence,” @UmaiR_OLAKH tweeted.
More details on Lady Gaga’s latest music release as she teases fun song on TikTok
Lady Gaga recently released her highly anticipated album, Mayhem, on March 7, 2025, to critical acclaim. It achieved the largest first-week sales of 2025 for a female album in the United States.
Music critics praised the album’s style and noted influences from music icons like Michael Jackson, David Bowie, Madonna, and Nine Inch Nails, among others. Mayhem’s lead single, Disease, peaked at number 27 on the Billboard Hot 100 and number 7 on the UK Singles Chart.
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The announcement of a TikTok challenge accompanied Lady Gaga’s Mascara video on TikTok. To participate, record a video using the audio and the Haus Lab mascara.
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