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Coachella 2025 has ended, and the music festival's Earned Media Value (EMV) ratings are in. According to Lefty, BLACKPINK’s Jennie has raked in the most in EMV this year. For context, Lefty is an influencer marketing platform that analyzes impressions and engagement generated by influencers.
Jennie generated $13 million for Acne Studios and Mugler, the brands she represented at the music festival. Her group mate Lisa was next on the list, generating $9.5 million for Asher Levine and GCDS.
The boy group ENHYPEN followed Lisa with $9.3 million, as they gave their Coachella debut performance in Prada. Benson Boone, the Beautiful Things hitmaker, raked in a cool $6.3 million for Dolce & Gabbana and Swarovski. Travis Scott was fifth on the list, with $5 million for Chrome Hearts.
@TheePopCore shared the list on X with the caption:
“JENNIE topped the EMV charts at Coachella, 2025, generating an impressive $13 million in EMV revenue. Her standout performance solidified her dominance at this year’s festival.”
@Lailarozzie tweeted in response:
“Big Ruby.”
Fans of the K-pop idol acknowledged her star power:
“Jennie, the Global icon, Jenchella Queen that you are. We need you in main stage next time,” @Dasharadhi gushed.
“Global IT girl for a reason,” @Arapinkprint praised.
“Well, of course! She is that girl!” @JenKalltheway added.
Others showered her with compliments:
“Best performer. Always on top,” @ahmed71506 tweeted.
“JENNIE RUNS COACHELLA,” @jb_one stated.
“We salute you!” @JenKalltheway expressed.
Jennie Kim’s history of endorsements explored as she tops the Coachella EMV ranking
BLACKPINK’s Jennie is not only popular for her music but for her fashion and brand exploits, too. The 29-year-old boasts a combined following of over 105 million on TikTok and Instagram, providing brands with leverage to access prospective customers on a large scale.
Ever since she became Chanel’s ambassador in 2019, she has fronted numerous campaigns for the brand and has been called 'the human Chanel.' Her visuals as the face of the Chanel 25 handbag campaign in March 2025 resulted in over 9 million views and 460,000 likes on the brand’s Instagram.
Jennie was appointed global ambassador for Calvin Klein in 2021, and in 2023, she released a limited edition capsule collection, which reportedly sold out in just a second. According to Launchmetrics, Calvin Klein generated $8.6 million in EMV. Her Gentle Monster eyewear collections have also sold out consistently.
The BLACKPINK member starred in Jacquemus’ December 2023 campaign, which, according to Vogue Business, generated a 5.12% engagement rate from a single post.
According to Uzair Ahmad, KOI's creative director, when the singer wore KOI sneakers during a BLACKPINK concert in 2021, the silhouette grew popular online, leading KOI to rename the sneakers as Jennies.
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BLACKPINK's Jennie's records in Coachella as a brand ambassador showcases her star power and influence as a celebrity.
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