"A new side of artistry": Fans swoon over Lisa's new look for upcoming album 'Alter Ego'

Lisa, BLACKPINK's international superstar, is getting her moment in the spotlight with her highly anticipated solo album, Alter Ego; announced on February 28, 2025. Social media has been in overdrive since the announcement, with fans spilling out their raw pleasure at Lisa's impenitent artistic trend.

One fan said it best:

"A new side of artistry."

Others went wild with messages such as

"MAMMYYYY WE ARE READY JUST BORRRRRNN BABYYmáàãà"

"THIS IS INSANE ALTEREGO READY TO BREAKS THE WORLD."

The teaser images and concept reveal for the album have only added to the hype, and Lisa is spotted in a dramatic new avatar that is edgy and experimental.

Lisa's return to a new music era follows her exit from YG Entertainment in December 2023 and the organization of her label; Lloud, in February 2024. With Alter Ego now, she will be rebranding as a solo artist; presenting new topics and aesthetics to the table.

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Lisa presents five alter egos, each of which embodies a unique artistic identity

In a bold artistic innovation, Alter Ego revolves around five unique personas—Roxi, Kiki, Vixi, Sunni, and Speedi—each capturing various aspects of Lisa's persona and artistry. The campaign itself features a five-point star symbol prominently, representing these personas. Fans have not been slow to respond, with one exclaiming,

"Girl is literally taking things on the next level!"

Every alter ego is programmed to represent another mood and atmosphere, so Lisa can cover various genres on a single album. From futuristic cyberpunk visuals to dreamy otherworldliness, the album promises to be one of the most visually and aurally dynamic endeavors in recent K-pop history.

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The album includes chart-topping songs and collaborations with international artists

Before the album release, Lisa had already released a few singles that broke the charts. The lead single, Rockstar, announced in June 2024; was an instant hit, reaching No. 4 on the Billboard Global 200 and chart-topping Global Excl. US.

The song unites a sample of Tame Impala's New Person, Same Old Mistakes; fusing alternative and hip-hop genres. Lisa has also worked with top artists, such as Spanish singer Rosalía on New Woman and rapper Doja Cat on Born Again.

A fan couldn't hold back their enthusiasm, writing,

"OMG we won!"

The track Moonlit Floor (Kiss Me), featuring an interpolation of Sixpence None the Richer's Kiss Me, also speaks to Lisa's ability to blend various musical influences.

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Lisa expands her artistic vision with a graphic novel based on Alter Ego

Lisa is not just playing around with music. With Zero Zero Entertainment, she is opening up her own comic book business, Lalisa Comics; whose debut launch is a 56-page graphic novel named Alter Ego: The Official Comic.

Due March 24, 2025, the comic builds on the notion of the album, showing Lisa's five alter egos as friends moving through a cyberpunk metropolis. One supporter summarized the excitement over Lisa's new artistic endeavor:

"Yes woman YES!!!!"

In taking this aggressive leap into multimedia storytelling, Lisa continues to demonstrate that her talent is not just limited to music but also excels in interactive world-building.

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Fans are looking forward to Alter Ego as Lisa rebrands her solo career

With the release date approaching, excitement for Alter Ego is at an all-time high. Lisa's remaking of herself as a solo artist; coupled with her innovative style for music, visuals, and storytelling, has laid the groundwork for one of the most highly anticipated albums of 2025.

From the electric fan reactions to the bold artistic vision, one thing is certain—Lisa is doing it her way. Or as a fan so eloquently expressed:

"You are doing it, Lisa!!"