In the sneaker market, year-end lists are usually a collection of individualized subjective judgments. Some people would rather look at sneakers that have a particular meaning for them, have influenced society, or have made waves with innovative color schemes and patterns.
However, Nike has given us a list that uses statistics to illustrate what the sneaker community most wants, much as Sole Retriever's 2024 list of the most popular sneakers.
The list is dominated by hype collaborations, Nike Kobes, original Jordans, and, of course, Travis Scott releases, which is not unexpected to many. J. Balvin's AJ3 Rio and Trophy Room's Air Jordan 1 Low OG, two Air Jordan collaborations that were among the most anticipated releases of the first half of the year, sneak into the top 10.
The return of the Air Jordan 4 Military Blue, Kobe Bryant's Nike Kobe 8 Protro Italian Camo, and Futura's Nike SB Dunk Low all follow suit.
With that let's take a walk through the year and have a look at the top 10 of Nike's absolute hits of 2024
10) J Balvin x Air Jordan 3 “Rio”
9) Trophy Room x Air Jordan 1 Low OG “Rookie Card – Away”
8) Futura x Nike SB Dunk Low
7) Nike Kobe 6 Protro “Italian Camo”
6) Air Jordan 4 “Industrial Blue”
5) Travis Scott x Air Jordan 1 Low OG “Canary”
4) Travis Scott x Jordan CJ1 T-Rexx “Sail”
3) Air Jordan 4 “Bred Reimagined”
2) Travis Scott x Air Jordan 1 Low OG “Dark Mocha”
1) Travis Scott x Air Jordan 1 Low OG “Medium Olive”
What sets Nike apart?
Nike's emblem, Swoosh, dominates the shoe business. High-profile endorsements, stylish designs, and controversial PR efforts have helped the undisputed behemoth of athletic shoes establish itself.
However, the brand that Michael Jordan, Lebron James, and Cristiano Ronaldo wore wasn't an unexpected addition. The history of Nike (NKE) starts with a coach who was fascinated with incorporating speed into the design and a self-described mediocre track runner.
Nike's motto hasn't been as effective as the celebrity endorsements it has secured. When Nike signed athletes like Lebron James, Kobe Bryant, and Tiger Woods early in their careers, they hit gold.
Michael Jordan's sponsorship of Nike has been by far the most profitable for the brand and its sponsor. Before Jordan's first season as a professional in 1984 began, Nike attempted to jump in and get his endorsement.
Nike is more than simply a company; it is a collection of principles that are inspired and propagated by creative and motivating design. Nike's dedication to these principles is evident in their merchandise; each shoe and advertising campaign exemplifies them, demonstrating that their basic principle are more than just platitudes.
They demonstrate how their basic principles are at the foundation of the company by using their platform to voice their opinions on social problems. We may learn a lot and identify with Nike's design concept after quickly going over it.
Nike is a business that has perfected its branding in addition to their cutting-edge product design, sleek, stylish aesthetic, and focus on community. By asking customers to join the adventure, they are able to leave a powerful and enduring impression on them by relying on their core values of creativity, simplicity, and teamwork.
Let us know in the comments if you agree with the list and if you also got the opportunity to snatch some of these up! We can't wait to see what Nike has in store for us (pun intended) in 2025!