What's the new ice cream sandwich flavor of M&M’s? Details explored

M&M is all set to Peanut Butter Ice Cream Cookie Sandwiches to its dessert line. The product combines two vanilla sugar cookies and M&M's Milk Chocolate Minis topped with creamy peanut butter-flavored ice cream. The company launched its initial peanut butter ice cream range for the first time while keeping fans happy with its two favorite treats.

---

The launch ties in with National Peanut Butter Day

On January 24th, 2025, M&M is set to introduce a new ice cream to honor National Peanut Butter Day. By designing this product for peanut butter fans, M&M responded to its target market.

Marketing director Chanel Gant mentioned in the press release:

National Peanut Butter Day just got a whole lot sweeter with the launch of our M&M’s Peanut Butter Ice Cream Cookie Sandwiches.

He continued:

Peanut butter is the Gen Z and millennial flavor of choice when it comes to ice cream pairings. With this new creation, we’re bringing that beloved flavor to the freezer aisle in a way that perfectly matches their cravings, offering a nostalgic yet innovative treat, creating moments of everyday happiness for our consumers.

The product line offers two choices to match different portion sizes: a single-serving (3.5 oz) tub or a four-pack bundle (14 oz). The fresh peanut butter ice cream joins M&M's existing line.

---

A delicious combination of cookies and peanut butter ice cream

You will enjoy two cookie sandwiches made from soft vanilla sugar cookies filled with M&M's Minis and smooth peanut butter ice cream in the center. The ice cream recipe uses pure peanut butter for its authentic taste and small M&M bits for a wonderful crunch. The perfect blend of sweet and salty flavors delivers an exciting and traditional dessert experience.

---

The new flavor is already available nationwide

Customers can now find Peanut Butter Ice Cream Cookie Sandwiches in US freezer aisles alongside three other M&M ice cream flavors. The product is available in single-unit and multi-pack sizes, making it easy to add to their grocery cart. Thanks to this ice cream product launch, M&M is strengthening its market leadership in frozen desserts.

---

These sugar cookies offer a new twist to an already popular product. National Peanut Butter Day will be extra special this year, thanks to M&M!

Have you tried this delectable treat? Let us know in the comments!