The demand for hummus is on the rise in the US, particularly among health-conscious individuals.
The delicious dip is best paired with falafel, fresh vegetables, pita bread, grilled meat, wraps, and sandwiches. Hummus not only makes a delectable dip but is also an excellent source of protein, primarily due to its main ingredient, chickpeas.
While it is easy to whip up hummus at home, one can also opt for purchasing it from stores when not in the mood to cook. Among the wide range of hummus available in the market, Sabra hummus is a fan favorite. It has been consistently ranked as one of the most popular hummus brands in the US for the past 10 years.
Sabra has recently launched two new flavors in the market - Chimichurri Hummus and Falafel Style Hummus. Customers can locate these new flavors at Target, Kroger, and their local stores.
While one flavor is inspired by Argentina, another gives a Falafel kick to your taste buds. These new varieties of Sabra hummus offer a refreshing twist that can enhance various dishes.
Sabra rolls out two new global flavors – Chimichurri Hummus and Falafel-style hummus
Chimichurri Hummus features an Argentinian-inspired Chimichurri sauce combined with a smooth hummus base, perfect for adding a zesty kick to your meals. According to The Forked Spoon, Chimichurri is a delicious green sauce made with fresh parsley, garlic, oregano, red wine vinegar, olive oil, and red chili flakes. It tastes best with grilled chicken, steak, and veggies.
“So, it’s a very nice hummus. Seeing as I already love this brand, it was easy to want to pick up and try. However, my only problem was that it literally just needed a tiny bit more salt for my taste. Once it was all mixed in, it was wonderful!” A user wrote in a review on the brand’s website.
“Classic fresh Sabra hummus with a twist. The Chimichurri flavoring added made this a great product for snacking. I ate this with pretzel slims, it was delicious! Planning on eating this with some bell peppers and may put on top of some chicken. Highly recommend trying if you’re looking for hummus with some added flavor.” Another person wrote.
Falafel Style Hummus captures the essence of traditional falafel, blending aromatic spices and herbs into a creamy dip that evokes the flavors of Middle Eastern cuisine. The center is filled with chunky tomato pieces along with a blend of herbs and spices.
“I’m usually not a huge fan of sabra hummus, but this flavor is delicious! It’s got tons of depth and unique flavors in it that I’m sure lots of people will get a kick out of!” A user wrote in a review on the brand’s website.
“I bought Sabra Falafel Style Hummus at Target using gift card. New taste with Falafel style Hummus in the beginning. However we end up like it and buy more.” Another wrote.
Sabra introduced three bold flavors in 2023, including Buffalo Hummus, BBQ Hummus, and Southwest Hummus.
Olugbenga Diyaolu, Sabra’s global chief research, development, and sustainability officer, said,
“These outstanding dips are for the big flavor fans out there. As we reach for snacks more often, we want more from them… more intense flavor, more satisfying textures, more fulfilling options.”
Sabra Buffalo Hummus is made with Frank’s signature RedHot sauce for a kick of heat in the classic hummus. Sabra BBQ Hummus is inspired by Stubb’s BBQ sauce, which has a legendary hickory smoke flavor. While Sabra Southwest Hummus is made with actual taco seasoning combined with flavors of lime juice and chipotle peppers for a Southwest vibe.
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