What is the new breakfast-inspired ice cream flavor of Blue Bell? Details explored

Blue Bell has launched a limited-edition flavor called the Strawberry Toaster Pastry Ice Cream on January 23, 2025. This frozen treat is inspired by breakfast and resembles a Pop Tart.

The brand-new flavor features vanilla ice cream loaded with bite-sized pieces of crumbled strawberry toaster pastry and confetti sprinkles. The pint includes ribbons of strawberry sauce and white icing that offers a fruity taste to every spoon.

The company launched the new treat just in time for the National Ice Cream for Breakfast Day, which falls on February 1. This holiday encourages people to enjoy ice cream as their first meal of the day. Various ice cream shops and cafes will be participating in the event.

Taking to Instagram, Blue Bell announced - “A new toaster pastry is popping into stores, and you can find it in the ice cream aisle—yes, the ice cream aisle! Our NEW Strawberry Toaster Pastry Ice Cream arrives in stores beginning today.” It concluded by adding, “Strawberry Toaster Pastry is now available in the pint-size, but only for a limited time.”

According to a report in Chron, the Strawberry Toaster Pastry Ice Cream will be available at all locations selling Blue Bell Ice Cream. The ice cream is only available in pint size, per the company.

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Other limited-time flavors from Blue Bell

Apart from the latest, Blue Bell has released a few limited-time flavors.

Java Jolt

A coffee-inspired flavor that combines delicious Coffee Ice Cream with dark chocolate chunks and a coffee fudge swirl. It was launched on January 4, 2025.

Tin Roof Ice Cream

A fan-favorite flavor that combines vanilla ice cream with rich chocolate sundae sauce and roasted peanuts dipped in dark chocolate. It was launched on January 9, 2025, and is now available in half-gallon sizes.

A report in Simply Texan mentioned that Blue Bell will bring back two new exciting flavors called Groom’s Cake Ice Cream and Cookie Cake Ice Cream in 2025. However, there have been no recent updates by Blue Bell.

Chocolate Brownie Truffle

This ice cream consists of a rich blend of milk chocolate ice cream combined with brownie pieces and dark chocolate truffles. It was launched on October 11, 2024. It is available in half-gallon and pint sizes.

Chocolate Peanut Butter Overload Ice Cream

This flavor includes smooth Milk Chocolate Ice Cream loaded with peanut butter cups and cookie dough. It was launched on August 1, 2024. This ice cream rolled out in both half-gallon and pint sizes.

Sharing his views on the launch of Strawberry Toaster Pastry Ice Cream, Joe Robertson, Blue Bell's executive director of advertising and marketing, said in a statement:

“Our new Strawberry Toaster Pasty will wake up your taste buds. We have combined so many delicious flavors in a pint-sized carton. The smooth vanilla ice cream and strawberry sauce complement the pastry pieces perfectly. The confetti pieces and icing swirl add a subtle sweetness to every bite.”

He further added, “Our Strawberry Toaster Pastry Ice Cream with a side of Java Jolt Ice Cream is the perfect combination to enjoy on National Ice Cream for Breakfast Day.”

Blue Bell Creameries was founded in 1907 in Brenham, Texas. Over the years, the company has maintained its premium quality standards and has emerged as one of the top-selling ice cream manufacturers in the US.

According to the company’s official website, it offers more than 40 ice cream flavors.

Among its wide range of ice cream flavors, it includes permanent, rotational, no-sugar-added, sherbets, take-home snacks, and single-serve snacks.