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Age can be a major factor when selecting beauty products for your routine. Since the body experiences typical changes throughout its lifespan, choosing products that are right for you is important. Unfortunately, this task can get extremely daunting and overwhelming when you are flooded with information on the internet.
To reduce the information overload, we have curated a list of 10 viral beauty products that can work for you in your 30s. From TikTok trends to celebrity endorsements, this can be your starter guide.
Note: This article reflects the writer’s opinion. Comment down below your suggestions to let us know which other items deserve to make the list.
10 viral beauty products that are worth trying in your 30s
Beauty trends constantly change with time and products developed through the years. Choosing the right products can make or break how you feel about your body. Here are 10 viral beauty products that you can try in your 30s:
1. KAHI Multiple Balm
KAHI Multiple Balm is a multi-functional balm that went viral owing to Korean beauty trends and dramas. The balm is ideal for someone in their 30s or with mature skin as it can moisturize and hydrate lips, face, eyes, and neck. Made with salmon complex and collagen, the balm can be a go-to product.
Price: $21.40 at Amazon
2. Clinique Almost Lipstick Tinted Lip Balm in Black Honey
The Clinique Almost Lipstick Tinted Lip Balm in Black Honey reached viral status in 2024. Sported by celebrities, including Liv Tyler the Black Honey lip balm is known for its versatility. This product is recommended for different age groups since it looks different to anyone.
3. Collagen Mask
Like many other beauty products, collagen masks made strides on the internet, particularly the Biodance Bio Collagen Real deep mask. Notably, many users wore the masks on long flights. Users note that the mask deeply hydrates the skin, makes it glowy, and leaves it feeling plumpy.
Price: $62 at Amazon
4. Magic Minerals Air Brush Foundation by Jerome Alexander
Rated highly by customers on Amazon and reviewed by many on Redditt for people in their 30s, the Magic Minerals Air Brush Foundation is a game-changer for many. Users noted that it is a lightweight foundation that leaves your skin with a clean and texture-free finish.
Price: $19.99 at Amazon
5. L'Oreal Paris BB Cream
L'Oreal Paris is an OG name in the beauty industry. It has gained a reputation for being one of the most affordable yet effective drugstore brands. The magic BB cream has worked 'magic' for many users in their 30s and 40s. The cream is especially helpful when you don't have time for a 5-step makeup routine and yet want to apply some makeup.
Price: $10 at Amazon
6. L'Oreal Paris True Match Glumi Lotion
L'Oreal Paris makes it to the list again owing to its popularity. Top-reviewed and highly recommended by customers on Amazon, the True Match Lumi Glotion is a liquid highlighter. Users noted that it adds a layer of shine and glow to your face and body. One user noted,
"I love the shimmer this puts on my cheeks. I love it so much I put a lil on my eyelids, nose and forehead. Great quality. Smooth texture that leaves a beautiful shine. I recommend this you won’t be disappointed."
Price: $13.98
7. Medicube's Zero Pore Pads
Medicube is one of the viral Korean brands of 2024. The zero pore pads gained a lot of popularity, especially for women with oily skin. Made with key ingredients, including salicylic and lactic acid, the pore pads exfoliate your skin without dehydrating them. Users noted that they noticed visible differences in their skin after regular use.
Price: $15.12 at Amazon
8. Julep Eyeshadow Creme-To Powder
Julep Eyeshadow Creme-To Powder is an easy-to-work-with eyeshadow with a creamy finish. The waterproof eyeshadow is available in multiple colors and textures, including matte and metallic options. One user noted,
"I have the type of skin that absorbs everything I put on it. The Eyeshadow 101 pencils are fantastic. I have to use several make up remover wipes to remove it. I stays looking fresh until I take it off. Many compliments."
Price: $16
9. Summer Fridays Lip Butter Balm
In your 30s, keeping a good lip balm can be a game-changer, especially since your lips are at risk of damage and dryness. Our pick for the season is the Summer Fridays lip butter balm that makes your lips hydrated and doesn't have a greasy texture. One customer wrote an Amazon review and noted,
"I love this lippy so much! I got the vanilla one and It smells amazing like vanilla and it keeps my lips glossy for a long time! I’ve had it for a couple weeks and I still have sooooo much because the size is so good! For the price I would 100% recommend this to anyone who wants a good lipgloss."
Price: $24
10. Mighty patches by Hero Cosmetics
Sometimes you need an overnight beauty product that can do its magic without much effort. The brand describes that the patches are clinically tested to reduce pores and oil. Once you leave it for some hours, the patch turns white to show the dirt that may be collected on the patch.
Price: $16.55 at Amazon
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2024 was the year of beauty trends. From no-makeup look to soft girl aesthetics, the trends focused on building a healthier relationship with your body. 2025 can be the year you get to try these trends and make them a part of your lifestyle.
Which viral trends can you try in your 30s? Tell us in the comments below.
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