"Ulta is gonna put sephora out of business soon": Fans React as Ulta Introduces Farmacy Beauty to Its Shelves

Ulta Beauty is surprising beauty lovers with amazing launches in 2025. After the launch of Tatcha and Khloe Kardashian's fragrance, the brand announced the launch of Farmacy Beauty on their platform. They are a clean and sustainable beauty brand that doesn't use any harmful ingredients and is skin-safe.

The beauty brand also uses the tagline, "Grown on the farm, proven in the lab," which shows the brand's core principle. Ulta Beauty is selling only 9 products from Farmacy Beauty on their platform as of now. This includes some of their best-selling lip balms, moisturizers, eye creams, serums, face oils, and essences.

The price starts from $15 and goes up to $52.

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Fans excited for Farmacy Beauty launch on Ulta Beauty

The announcement was made on Instagram by Farmacy Beauty and Ulta Beauty on January 2, 2025. The beauty brand uploaded a creative reel made by LionColony, who is a content creator excelling in CGI graphics.

The reel has graphics of a farm, with an Ulta Beauty bag that bursts and shows all Farmacy Beauty products. The caption of the reel said,

"BIG news! @farmacybeauty clean skincare essentials are now bursting into @ultabeauty stores and online at Ulta.com 🍏🫐 Come for the farm-fresh formulas🍓stay for the time-tested, clinical results🔬Which are you adding to your #ultahaul first? 👀"

The caption describes their dedication to keeping clean formulations paired with actual results. Both Farmacy Beauty fans and Ulta Beauty fans showed their excitement at the launch.

"ulta is gonna put sephora out of business soon if they keep up with these product launches 🤭🤭," a user, @unknown.fml6, commented.

"SOOOOOO EXCITING. I know what I’ll be using my gift card on now 😂," another user, @brynlea.nicole, commented on the post.

Yay!! I’ve been using the eye cream and cannot wait to try more goodies from the brand👏🏼," a user, @beautybyalli23, added a comment.

"Starting the year with all of these amazing goodies thanks for making my day," a user, @hello.happy.nest, added.

"FINALLLLLY i love ulta so much," a user, @beautybeginswithyin, posted.

Ulta Beauty’s post about Farmacy Beauty got tons of love, but fans were quick to ask about the cleansing balm as it was not listed in the product list.

"I didn’t see the cleansing balm 🙁," a user, @mikaleeka13, added.

"What about the cleaning balm.😢" a user, @hali_marie_love, commented.

"Are you not adding the cleaning balms on there?" another user, @_courtneybreanne, posted.

After seeing the user's demand for the cleansing balm, Ulta Beauty might consider adding the cleansing balms to the product list soon. Ulta Beauty might also add the Green Clean collection in the future.

Farmacy Beauty products which are available at Ulta Beauty

Ulta Beauty is selling only 9 Farmacy Beauty products for now. The names of these products are:

• Honey Butter Beeswax Lip Balm
• Honey Halo Ultra-Hydrating Ceramide Mini Moisturizer
• Lip Smoothie Vitamin C + Peptide Lip Balm
• Honey Glow Up Kit
• Honey Milk Hydrating Essence
• Wakeup Honey Eye Cream
• Honey Halo Ultra-Hydrating Ceramide Moisturizer
• Filling Good Hyaluronic Acid Plumping Serum
• Honey Grail Ultra-Hydrating Face Oil

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One can buy Farmacy Beauty products from Ulta Beauty's website and stores now. There are nine products available on the platform as of now.

One can also get a Mello Marula Cream Cleanser sample when they buy products for $40. This offer will end on January 18.