Travis Scott x Air Jordan 1 Low OG “Velvet Brown" Sneakers Set to Release This December

Nike x Travis Scott x Air Jordan 1 Low OG “Velvet Brown" Sneakers (Image via GOAT)
Nike x Travis Scott x Air Jordan 1 Low OG “Velvet Brown" Sneakers (Image via GOAT)

As the sneaker community buzzes with anticipation, the Travis Scott x Air Jordan 1 Low OG “Velvet Brown” is on track for a highly anticipated release in December 2024. This collaborative sneaker combines Travis Scott's exclusive style with the classic Air Jordan 1 silhouette, resulting in a sneaker that blends streetwear with high fashion.

The anticipated retail price for these sneakers is $180, making them an attractive addition for sneakerheads. For those keen to buy a pair, head out to major retailers, including Nike’s official website and select stores.


The exclusive “Velvet Brown” Colorway presents a luxe touch

The standout attribute of the Travis Scott x Air Jordan 1 Low OG “Velvet Brown” is, without hesitation, its rich color palette. The shoe sports a deep velvet brown upper, bringing a luxurious touch to the classic design.

Black leather overlays balance this, improving durability and adding a contrast to the overall look. Understated hints of white on the midsole and laces enhance the shoe, making it adaptable enough to pair with any style of clothing.

The legendary Swoosh remains noticeable, adding to the sneaker's street credibility while preserving the classic Air Jordan aesthetic. This colorway is exceptional as it imitates both Travis Scott's signature style and the timeless charm of the Air Jordan 1.


Travis Scott’s collaborations with Air Jordan have set new standards

Travis Scott's partnership with Nike, predominantly with the Air Jordan brand, has been a game-changer in sneaker culture. Since his first release in 2017, the rapper has redefined what it means to be a sneaker collaborator, instilling each release with components of his personal brand. Previous collaborations have included the highly sought-after Air Jordan 1 High “Chicago,” which featured an overturned Swoosh and an exceptional colorway, promptly becoming a staple in sneaker collections globally.

The "Velvet Brown" iteration continues this heritage, strengthening the connection between music, culture, and fashion. Travis’s innovative approach to design—mixing materials and textures, shows his commitment to pushing boundaries in the sneaker world, making each launch an event that fans enthusiastically await.


As with any Travis Scott collaboration, the buildup surrounding the drop of the Air Jordan 1 Low OG “Velvet Brown” is palpable.

Signing up for raffles at major sneaker stores can provide an opportunity to buy these sought-after kicks. Given the admiration of Travis Scott’s previous launches, it’s anticipated that these sneakers will sell out promptly. It’s prudent to follow trustworthy sneaker news platforms and social media channels for updates on specific drop times and locations.


With its luxurious design, opulent colorway, and robust connection to kick culture, the Travis Scott x Air Jordan 1 Low OG “Velvet Brown” is shaping up to be one of the most thrilling sneaker drops of December 2024.

These sneakers promise to make a statement. As the launch date approaches, the enthusiasm continues to build, and it’s safe to say that the sneaker world is ready for another legendary release from Travis Scott.

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Edited by Yesha Srivastava