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Grooming is not limited to women anymore. In 2025, men will also be equally dedicated to grooming and self-care to look polished. Grooming has a direct influence on confidence and self-esteem, which is important to feeling their best.
If you are also looking for men's grooming trends to follow in 2025, check out the below-listed trends that require less effort and give maximum results in making you look polished and neat.
Disclaimer: This article is solely the writer's opinion and the writer or SoapCentral does not benefit from any sale of any items listed. The article is written for informative and entertainment purposes only.
Look out for these top 8 grooming trends for men in 2025
1. Say Yes to Sustainable Grooming Products
Men will be more invested in natural and sustainable grooming products in 2025. These products are free of any chemicals, sulfates, or parabens and can be obtained naturally, helping the environment as well. Using shea butter for the skin and replacing the plastic toothbrush with a bamboo toothbrush can be great examples of it. One can also look out for natural oils like coconut oil and olive oil, which are natural and safe for your skin and the environment.
2. Customized Skincare and Haircare Set
Instead of using individual products for every concern, men are more driven towards products that are customized to their needs. This can be acne, dryness, or hair fall. This way, they can use fewer but quality products that solve their main concern. Curology and Prose are some great brands that target all your concerns and give actual results. If you have a hair concern, you can go for Function Of Beauty, which provides customized haircare products for all your needs.
3. 2-in-1 Products
If you don't want to go with customized options, looking out for products that give more than one benefit is a great alternative to choose. This trend includes using 2-in-1 products that take less time and provide better results. Amika Mini Soulfood Nourishing Mask is a great hair mask that can also be used as a conditioner. It retails for $19 on Sephora. Nécessaire The Body Exfoliant Bar is another great product that can be used as a body wash and exfoliant. It retails for $15 on Sephora.
4. Precision in Beard Grooming
Proper beard grooming is trending in 2025. Men are more driven towards taking care of their beard by keeping it in shape. This leads to a clean and sharp look and also compliments the face shape. Other than that, it also adds charm to the personality by making one feel confident. Jack Black Beard Oil with Kalahari Melon Oil & Vitamin E is a great beard oil that helps with an uneven beard. It retails for $28 on Ulta Beauty. As for trimmers, the BEVEL Trimmer SE is a great option that retails for $100 on Ulta Beauty.
5. A Signature Scent
Using a light fragrance and cologne is proven to give self-confidence and increase self-esteem, especially when you are meeting someone. Men can keep one signature scent that they can use everywhere. If you like woody scents, Dior Sauvage Eau de Toilette is a good option that retails for $68 on Ulta Beauty. If you want a fresh scent, go for Hugo Boss BOSS Bottled Tonic Eau de Toilette, which is available on Sephora for $108.
6. Subscribing to Grooming Kits
Grooming subscriptions are receiving a lot of attention due to their convenience and time-saving features. Men are loving the trend where they can receive regular delivery of grooming products at their doorstep. This saves them the time and effort of looking for new products. These kits come with razors, skincare, and haircare items that are curated to one's preferences. Since they come in travel-size packs, one can use them a few times to see how it works for them before investing in a full package.
7. Treatments for Hair Growth
2025 is a year where, along with beard, men are also paying extra attention to their scalp hair. The man bun trend is back, and so are new brands that are offering the best hair care products that give real results. These products help with receding hairlines and thinning hair so that your hair can grow thick and healthy. One can use Bondi Boost Intensive Spray Daily Scalp Serum for Thinning Hair with Rosemary, which retails for $20 on Ulta Beauty. The Ordinary Multi-Peptide Serum for Hair Density is another hit product of 2024 that retails for $22.80 on Sephora.
8. Focusing on Body Care
Along with skincare and haircare, men are also giving importance to body care and overall self-care. This includes using good body wash and moisturizer that keeps the skin nourished, especially after shaving or working out. Every Man Jack Sea Salt Men's Hydrating Body Wash is a good body wash that is available on Ulta Beauty for $8.99. For ultra hydration, go for Moroccanoil Body Lotion Moisturizer which retails for $28 on Sephora.
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These men's grooming trends are gaining popularity in 2025. You can start with one or two trends that you like the best to avoid feeling overwhelmed. It is important to remember that these are just trends and should be tailored to what works best for you.
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