Tom Holland’s BERO Non-Alcoholic Beer Launches at Target: Price, flavors, and everything we know so far

BERO is now available in Target. The non-alcoholic drink company was founded by Tom Holland in 2024 for beer lovers who don't want to sacrifice their well-being and still want to enjoy it. The brand has been featured in Forbes, Food & Wine, and Fast Company for its high-quality beers.

BERO is already available at Sprouts Farmers Market and Total Wine & More stores in the US. To expand its distribution, BERO is now partnering with Target for the launch of its nonalcoholic drinks.

It is available in three variants, which include Edge Hill Hazy IPA, Kingston Golden Pils, and Noon Wheat. It retails for $10.79 for a 6-pack after a discount.

The new Target reel features Harry Holland and Tom Holland for BERO

Target uploaded a new reel on January 8 featuring siblings Harry Holland and Tom Holland. The reel announced the launch of BERO in Target stores.

In the reel, Tom also spilled secrets behind the name of the BERO Noon Wheat beer. Tom Holland stated that the BERO Noon Wheat beer was named after Zendaya's dog, Noon Coleman.

BERO has launched 3 variants of their non-alcoholic beer so far. The first is Edge Hill Hazy IPA, which comes with a tropical finish and reminds me of New England. It's made of water, malted barley, malted oats, malted wheat, yeast, and hops.

Here's how the brand describes it:

"The Edge Hill Hazy IPA is as lively and vibrant as the school days it’s named after. It enriches every moment, whether you're reminiscing about college days or looking ahead to new ones. It’s full of character, and absolutely bursting with flavor—just like life should be."

The second beer variant from BERO is Noon Wheat, which comes with a sweet and citrusy taste. It's made of malted barley, water, malted oats, malted wheat, hops, added flavors, and yeast.

Here's how the brand describes the product:

"Whether you're relaxing at home, out for a walk, or hanging with friends. Noon Wheat, named after our cofounder’s dog, Noon, is a tasty option that adds a touch of brightness to your day, offering easygoing enjoyment with every sip."

The third variant from BERO is the Kingston Golden Pils. It is slightly more bitter than the Noon Wheat and has a refreshing taste. The beer is made of water, hops, malted barley, and yeast.

Here's how the brand describes the product:

"Inspired by the charm of Kingston, where our cofounder grew up in England, this Kingston Golden Pils has a moderate bitterness, making it perfect for any and every moment. Whether you're juggling work, family, or simply managing life’s many roles, this Pilsner is here to match every sip. Here’s to enjoying life’s everyday pleasures—cheers!"

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The 6-pack retails for $11.99 at Target. Target is also giving an additional discount, which brings it down to $10.79 through the website and stores. One can also purchase the exclusive 12-pack variety for $19.79, which is only available at Target.

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