“This is genius”: Fans react as Cetaphil features Lil Wayne in their latest ad campaign 

Lil Wayne x Cetaphil’s latest ad has received the stamp of approval from the Internet. The skincare brand featured the Mirror rapper in their Super Bowl commercial titled “We are all a Lil Sensitive.”

The ad, scheduled to be played during a commercial break at the Super Bowl on February 9, 2025, begins as Wayne receives disappointing news and requests a Cetaphil lotion to soothe his sensitive skin. The video progresses as he hands out Cetaphil lotions to other people in distress.

Dr. Muneeb Shah, founder of Remedy Skin and dermatologist, also makes a cameo in the commercial. Wayne also drops Easter eggs at different points in the ad, which hint at the release date of his highly-anticipated album.

The date 06/06/25 makes multiple appearances during the ad, and its ending sequence features a sign on a door that reads:

“Do not disturb till 06-06-25, Carter VI."

Cetaphil shared the advert on their Instagram, and Netizens were thrilled by the video and expressed support for Lil Wayne.

@fllossed_barbie reacted to the ad by saying:

“This is genius, seat to fill (Cetaphil) only Lil Wayne🔥🔥🔥🔥😂”

Netizens heaped praise on the advertisement and commended the concept behind it.

Fans referred to Lil Wayne as the GOAT of music.

Other fans reacted positively to the commercial.

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More details on the idea behind the Lil Wayne x Cetaphil ad for the Super Bowl LIX

In September 2024, the NFL announced that Kendrick Lamar would be the main performing act at the 2025 Apple Music Halftime show for Super Bowl LIX. Lamar released a YouTube video with the caption:

"What the deal, everybody? My name is Kendrick Lamar, and I’ll be performing at Super Bowl 59,” he said. “Will you be pulling up? I hope so. You know there’s only one opportunity to win a championship. No round twos. Let’s get it. I wouldn't want you to miss it. Meet me in New Orleans. February 9, 2025.”

Controversy followed the news as industry heavyweights like Cam’ron and Nicki Minaj and some fans believed that Lil Wayne, a New Orleans native, should have been named the headlining act instead.

Wayne admitted that he was disappointed to have not been given the role in an Instagram Live in September 2024:

"I blame myself for not being mentally prepared for a letdown and for just automatically mentally putting myself in that position. I thought there was nothing better than that spot, that stage, that platform, in my city. So it hurt, it hurt a whole lot."

The rapper appeared on The Skip Bayless show in December 2024, where he clarified that there was no bad blood between him and Lamar and also revealed that he had spoken to Lamar and congratulated him on the feat.

"I’ve spoken to him, and I wished him all the best, and I told him he better kill it. You better kill it. You got to kill it."

The Cetaphil ad seemingly references the Super Bowl performance snub with its title and the opening sequence of Lil Wayne receiving “disappointing news.”

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Lil Wayne’s Carter VI album will launch in June 2025. Stay tuned for more updates.