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Away is a travel and lifestyle brand that has co-designed a previous series of limited-edition collections and curated travel experiences. There have been rumors and speculations that the HBO drama The White Lotus, which features lavish vacation destinations, may partner with Away for a luggage collection. Recent reports suggest the collection will be available in stores on February 8, 2025.
In December 2024, the former HBO Max, now just Max, ran a wellness retreat to celebrate season two of The White Lotus. For this selective event, Away designed a curated travel essentials collection inspired by the series. The company has not explicitly announced this special collection to the public for consumer purchase.
Reported release date and availability of The White Lotus x Away launch limited-edition luggage collection
Recent reports from Observer indicate that the collection will be available in stores on February 8, 2025, and online starting February 11, 2025.
Away has already dropped many limited collections with fashion and lifestyle brands. One example is that in June 2024, the company collaborated with New York-based label La Ligne on a 20-piece capsule collection of summer travel essentials. Therefore, The White Lotus is the next in line.
Design and speculated features of The White Lotus x Away launch limited-edition luggage collection
As per thepointsguy and observer, the collection would probably be inspired by the luxe and tropical orientation of The White Lotus. Collaborations from Away in the past have involved distinct colorways, branding details, and high-quality materials.
Some of the features that are most expected are:
Suitcases and Carry-Ons: Light polycarbonate luggage designed or colorway inspired by the series.
Packing Cubes and Travel Accessories: Coordinated sets to complement the luggage collection.
Branded Elements: Personalized tags or embroidery bearing references from The White Lotus.
Since no actual information has been posted, these are only speculative based on Away's past collaborations.
Potential pros and cons of The White Lotus x Away Luggage Collection
Pros include:
Unique design inspired by the show; people would be in line to own collectible fashion items for its fans.
Durable, with great style due to Away.
A reflective appeal in the thematic representation of the luxe travel aesthetic The White Lotus offers.
Cons:
Availability: There might be a huge demand, but only a limited stock.
Price: Special edition collections are expensive.
Other The White Lotus-inspired products
Fans of the show can enjoy other themed products currently on sale until this edition is released. Insight Editions has also revealed a third-season deluxe travel stationery set. It contains a travel journal, a passport holder, and a luggage tag. Preorders are now available, and dispatch will take place by 25 February 2025.
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As mentioned above, reports state that The White Lotus x Away luggage collection is ready for release. It will start appearing in the stores on February 8, 2025, and then be available on the website on February 11, 2025. This is not the first time Away has collaborated with famous brands and media franchises.
The company has not yet revealed full product details, but the announcement shows that the limited-edition collection will soon be available to the public. Any latest details shall be available on Away's official channels.
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