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Abel Makkonen Tesfaye, professionally known as The Weeknd, is the star of Variety Magazine's January 2025 cover story. The magazine shared visuals from the shoot, and the Starboy crooner looked dapper dressed in a stylish black bomber jacket.
The magazine pictorial was set against a backdrop of ice. @PopBase shared images of the singer for Variety magazine, and Netizens reacted with positive comments and reactions. An X user replied:
“That photoshoot looks FIRE”
Similar reactions from X users praised the singer’s visuals for the magazine issue:
“Love how the icy theme ties into the vibe of The Weeknd’s music! Perfect fit for Variety’s cover,” a fan tweeted.
“Icy movie,” another added.
“The Weeknd is icy any day,” a comment read.
Others found the singer's magazine pictorials in sync with the winter season:
“In sync with the season for this time of the year,” a fan observed.
“Image is so cold!” Another Netizen expressed.
“Very frosty,” a comment read.
@PopCrave on X also shared the Canadian singer’s visuals. Fans praised his talent and style.
“Strength, style, and purpose all in one,” a fan stated.
“Always a star! The Weeknd continues to impress with his talent and style” another added.
“The Weeknd shines on Variety cover, showcasing his unmatched talent!” An X user praised.
The Weeknd on his upcoming Hurry Up Tomorrow album and film project.
Jem Aswad of Variety got up close and personal with the four-time Grammy Award winner as he discussed his upcoming album and film projects. The Weeknd revealed details about his Hurry Up Tomorrow album, set to be released on January 24, 2025.
The album is the third installment of the singer’s semi-autobiographical series, which began with After Hours in 2020 and continued with Dawn FM. It explores genres like acoustic guitars, classical R&B, and pop. One of its tracks takes inspiration from Prince’s Purple Rain.
The singer stated that the album was a reflection on his journey as a musician and the mental breakdown he experienced at the end of the After Hours Til Dawn North American tour:
"I knew that I really needed to sit the f*** down and figure out my life. To understand what happened, face it, learn something new, and start again. I’d had a kind of a mental breakdown, which is pretty much what this new album’s about.”
The body of work also boasts several big names in the music industry, which the artist declined to comment on.
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A film loosely connected to the Hurry Up Tomorrow album will be released in May 2025 via Lionsgate. It will star Jenna Ortega, Barry Keoghan, and the singer himself. Trey Edward Shults directed the film, which Reza Fahim co-wrote.
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