Taylor Swift drops Valentine's Day 2025 cardigan: Where to buy, price, and more explored

The arrival of Valentine's Day 2025 marks the launch of Taylor Swift's latest cardigan, inspired by her 2019 album Lover. On January 23, 2025, the limited-edition cardigan was introduced to customers as an exclusive item with elements that capture the album's romantic theme.

Taylor Swift's passionate fan community can own the white chunky knit cardigan covered in soft pink stripes and adopt embroidered hearts and heart-shaped buttons alongside an embroidered "Taylor Swift" patch.

The upcoming Valentine's Day allows Swift fans to show their love for her most successful album through this special season-themed piece. Fans can choose from multiple sizes of the $70 cardigan. The latest album release from Swift maintains the artist's signature approach by delivering exclusive products inspired by the Artist's music, allowing fans to experience the music more deeply.

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The cardigan’s design reflects the romantic themes of the "Lover" album

Strategic design elements within the "Lover" cardigan reproduce important concepts found in the album across romance and nostalgia. The soft white chunky knit serves as a comfortable and cozy base, ideal for colder months. Pink body stripes introduced into the design provide gentle color to the fabric while maintaining a sense of the album's dreamlike atmosphere.

Embroidered hearts throughout the cardigan support its romantic sensibility because they match the album's presentation. Heart-shaped buttons join sparkling knitted buttons to create a sweet ensemble focused on Valentine's Day content.

Embedded with Swift’s signature on the cardigan, it is unique and personal to individual fan ownership. Women who feel connected to Lover will treasure this wearable merchandise because it uses soft materials and delicate decorations to combine emotional power with everyday practicality.

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Where to buy and pricing details

Size options for the "Lover" cardigan on Taylor Swift's official store extend from XS/S to 3XL/4XL, with each selling for $70. This limited edition product will likely disappear from stores which means Swift's followers must make their purchase fast.

People can use this cardigan as a Valentine's Day gift or as a sentimental item to remind them of the Lover album. Through its fusion of vintage and contemporary elements, the cardigan merges aesthetic value with authentic meaning to attract hardcore fans of Swift.

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A long tradition of album-inspired cardigans

Taylor Swift continues a pattern of issuing album-themed cardigans by introducing the "Lover" cardigan. After Folklore and Evermore, Swift started creating foil cardigans following the themes of each production.

Released in 2020 the Folklore cardigan presented pastel tones alongside minimalist design notions that connected to the album's introspective emotional character. The Evermore cardigan provided fans with comfort to engage with Folklore's playful and autumnal elements.

The musician continues her previous pattern of uniting style with music through Lover by presenting fans an opportunity to wear their aesthetic development. Several simple cardigan designs from Swift's merchandise line quickly sell out after being released. From a fashion perspective; these cardigans serve as external expressions of the artistic concepts which appeared throughout each respective musical project.

Taylor Swift introduced a Lover-inspired cardigan that joins her album-themed merchandise collection as an auspicious release during the Valentine's Day season. Pink embellishments along with thoughtful elements and eased fashion combine to let fans experience Swift's Lover album in their style. For $70 buyers can have this sensible cardigan that celebrates the season and Swift's music through her world.

When Swift's limited-edition cardigans receive strong support from her dedicated fanbase they will secure the same coveted status as the previous album-themed products. Fans can purchase the Lover cardigan as either a thoughtful gift or a meaningful collectible to demonstrate Swift's talent for combining platform-centric releases with fashion and fan engagement.

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