Target launches AI gift finder for kids: How to use, categories, and more explored

AI gift finder for kids (Image via Unsplash/ Eli Pluma)
AI gift finder for kids (Image via Unsplash/ Eli Pluma)

Christmas is just two weeks away. Parents and relatives are looking for gift options for kids and teens, so to make their work easy, Target has come up with a new idea, which is called the 'Gift Finder.' Target is also giving $10 off on purchases of more than $50 on kids' items and toys. Although this applies only to Target Circle items. On top of it, they are also giving 30% off on stuffed toys.

This Gift Finder is the new addition to Target where the brand is helping customers find the right toys and deals for gifting purposes. It is particularly made for finding gifting ideas for kids.


How to use the Gift Finder by Target?

Choose gifts according to kids' preferences (Image via Unsplash/ Jess Bailey)
Choose gifts according to kids' preferences (Image via Unsplash/ Jess Bailey)

The Gift Finder by Target works by asking a set of questions from the customers. They can choose the right category to find the perfect gift for kids.

The first question the gift finder asks is about age group. One can choose from options that include babies and toddlers, kids, tweens and teens, and family. On choosing babies and toddlers, kids and tweens and teens, Target asks about their hobbies and interests with a number of options. These options include toys, building kits, games and puzzles, tech games, dolls and figures, and much more.

On choosing family, one has to choose a family activity that they enjoy together. For this, the options include board games, card games, trading cards, electronic games, and tabletop games.

After this one can choose the best option that suits them. Then, Target will show a bunch of brands, and one can decide the gift from the list of options.

For example, if one chooses games and puzzles for babies and toddlers, Target will show brand options like Gigglescape, Mela & Doug, etc.

This way, customers can choose the brand and items they want to gift the kid.

What categories does Target have in store for the kids?

The gifts in Target for the kids start from $6.99 and go up to $150. One can buy from:

  • Action figures
  • Building sets
  • Collectible surprise toys
  • Collectible trading cards
  • Dollhouses
  • Games and puzzles
  • Kids' crafts
  • Learning toys
  • Outdoor toys
  • Riding toys
  • Stuffed animals
  • Remote control toys and more.

The Gift Finder in Target is specially made for the gifting and holiday season. Parents or anyone who wants to give kids a useful gift that they can enjoy can use this tool to find the perfect gift. It takes only a minute to select the criteria and get the best toys and brands in front of their screen to choose from. If you choose toys priced over $50 from the Target circle, you also get $10 off on your order.

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Edited by Nimisha Bansal