Snack Factory launches Pop'ums: New snack category with a hint of popcorn and pretzel

Snack Factory launches Pop
Snack Factory launches Pop'ums: New snack category with a hint of popcorn and pretzel (Image via snackfactory)

Pop'ums, the Snack Factory's new revelation is an interesting take on the munchies world with the combination of popcorn and pretzel.

Snack Factory already has people talking over their pretzel crisps. These delicious nibbles come in various flavors like Spicy ranch, Honey mustard, Sea salt, Garlic & herbs.

Similarly, the new Pop'ums has interesting flavors in the range. We'll be discovering all about them in this article.


Snack Factory drops Pop'ums as youngsters are looking for more salty snacks

Snack Factory knows the deal. They've identified the youth's preference for out-of-box flavors and textures in their snack bites as they aim to cater to both, Gen Z and millennials.

They are bringing in the sense of comfort food from popcorn and pretzels which most of us grew up eating. Can you feel the soft, salty texture of popcorn melting in your mouth and the sugary crunch of pretzels when you bite into it?

Snack Factory is now transforming both of these experiences into crispy and crunchy, delicious Pop'ums. It's expected to have a buttery and salty taste, yet come with a distinct shape and texture.


More details on the snacky Pop'ums

The first line on the Snack Factory shelves has some interesting flavors. You get the savory hit from their white cheddar variant. It uses real cheddar cheese to give you authentic flavors.

Another variant is the Mustard BBQ, which will have a spicy and tangy blow on your taste buds and a peppery zing on your tongue. They also have one on the classic side, the Sea salt variant, which comes with a salty aftertaste.

As these flavors are closer to the brand's original Pretzel crisps, you can expect a few sweet flavors to hit the catalog soon. They have launched their Pretzel crisps in two new flavors, the choco caramel and white creme-peppermint.

These yummy Pop'ums come in very welcoming, warm, and bright premium packages. So, you can carry your snack and have it on the go. Their website showcases images of snacks paired with dips promoting the snack combos.

Snack Factory also comes with innovative recipes for the snacks as they did for their pretzel crisps. You can try the pre-existing ones with the new Pop'um varieties as well.

So, if you love your comfort nibbles, these will be easily available at retail stores near you. These snacks are reported to be released in January 2025. The prices are yet to be announced.

Snack Factory Pop'ums (Image via Snack Factory)
Snack Factory Pop'ums (Image via Snack Factory)

So either you're a snack nibbler or you host your friends often, get these snacks on your snacking boards or make some barbecue recipes with them. Keep an eye on their website to get the new flavors as they are released.

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Edited by Mudeet Arora