Scarr’s Pizza x Jordan Brand launch an event to celebrate the launch of upcoming Air Jordan 3 'Black Cement' sneakers

Scarr’s Pizza x Jordan Brand
Scarr’s Pizza x Jordan Brand (Image via Instagram/@scarrspizza)

The world of sneakers and street culture is always lively with new partnerships; this time, two iconic names came together. Scarr’s Pizza, a celebrated pizzeria based in New York, teamed up with Jordan Brand for a thrilling event to commemorate the release of the Air Jordan 3 ‘Black Cement’ sneakers.

This partnership between Scarr’s Pizza and the Jordan Brand brings a fresh wind to the sneaker and food settings. On November 13, 2024, sneakerheads and pizza fans enjoyed a night full of exclusive activities, special editions, and, of course, delicious pizza.

The Air Jordan 3 ‘Black Cement’ sneakers dropped in stores and retailed at around USD 200. Whether you’re after the iconic look of these Jordans or want to catch the event, here’s everything you need to know.


The collaboration between Scarr’s Pizza and Jordan brand offered an exclusive event experience

The partnership between Scarr’s Pizza and Jordan Brand is an unpredicted yet exciting pairing. Scarr’s Pizza, known for its NYC-style pizza, has earned a loyal following with its perfectly crisp crust and quality toppings.

Their involvement with Jordan Brand reflects their influence on urban culture and how sneakers, food, and music have become deeply intertwined in city life. The event blends the best of both worlds: a celebration of fashion and food that brings society together.


The Air Jordan 3 ‘Black Cement’ sustained its position as an iconic sneaker

The Air Jordan 3 ‘Black Cement’ is a classic design that has been a fan favorite for years. Originally released in 1988, it was the first Jordan to feature the now-iconic elephant print and the visible Air cushioning.

This new iteration of the Air Jordan 3 stays true to its roots, maintaining the iconic colorway of black, white, and red with the signature grey elephant print accents.

For sneaker collectors and enthusiasts, this release is significant not only because of the history of the shoe but also due to the hype surrounding its return in 2024.


Attendees experienced an event full of surprises and limited-edition offerings

The event was not just about shoes; but about the culture. Attendees had a night filled with exclusive merchandise, limited-edition pizza offerings, and even a few surprise guest appearances. Jazz Chisholm Jr., the New York Yankees center fielder and infielder dropped by the event to pick up the highly anticipated kicks.

While details are still under wraps, there were special moments for both sneaker fans and pizza lovers alike.

The collaboration is a reminder of how brands like Scarr’s and the Jordan Brand can cross into different worlds to celebrate creativity and community. Those who attended got the chance to buy a pair of the highly anticipated Air Jordan 3 ‘Black Cement’ sneakers, making the event a must for any collector or fan of the brand.


The Scarr’s Pizza x Jordan Brand event was more than just a sneaker release party; it was a celebration of street culture, food, and fashion. Whether you’re after the Air Jordan 3 ‘Black Cement’ sneakers or just looking to enjoy some pizza in the company of fellow sneakerheads, this event delivered an unforgettable experience.

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Edited by Abhimanyu Sharma