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2024 was an amazing year for Rare Beauty. The Selena Gomez beauty brand launched its Awaken Confidence Body Collection and Sweet as a Peach Matcha Latte in collaboration with LA LA LAND, which was a surprise for many fans.
On the fifth anniversary of Selena Gomez's music album 'Rare,' the beauty brand announced a new pop-up experience. The pop-up will comprise Selena's big hits and music included in the Rare album and the products from Rare Beauty.
Customers can visit the Pop-Up In Complex LA from January 10, 2025, to January 12, 2025, from 11 a.m. to 7 p.m. It will take place at 433 N Fairfax Ave, Los Angeles, CA.
What's included in Rare: The Pop-Up?
Rare Beauty announced the news of the Rare Pop-Up on Instagram on January 5, 2025. The post had an image of Selena Gomez with Rare written on it, representing the music album. The album was released on January 10, 2020, which marks its fifth anniversary on January 10, 2025.
The Rare Pop-Up celebrates 5 years of Selena's album. It will also have Rare Beauty products, 'Rare' album merch, and the limited edition Soft Pinch Liquid Blush Duo.
According to the brand, the Soft Pinch Liquid is:
"Airy, lightweight liquid formula blends and builds effortlessly for a soft flush of color. And, infused with long-lasting color pigments for all-day wear—a little goes a long way."
One can also participate in their giveaway to win exclusive gifts, and the pop-up will also have fun games, photo booths, and more to create amazing memories.
More details on the Limited Edition Soft Pinch Liquid Blush Duo
Rare Beauty is known for its high-quality blushes, which give a dewy and long-lasting pigment. For the 5th year anniversary of Selena Gomez's album 'Rare,' the beauty brand is launching a new blush duo.
The duo has Soft Pinch Liquid Blush in the shade Happy. This is a cool pink blush that gives a dewy finish and looks skin-like. It is also available on their website for $39.
The duo is combined with a new blush shade called Souvenir, which has a deep tea rose shade. The name represents one of the songs from the rare music album called 'Souvenir.' It is also used as a way to express appreciation to Selena Gomez's fans, who have supported her throughout the journey.
The other list of shades includes: Encourage (soft neutral pink), Bliss (nude pink), Grace (bright rose mauve), Love (terracotta), Faith (deep berry), Happy (cool pink), Lucky (hot pink), Grateful (true red), Hope (nude mauve), Believe (true mauve), Worth (true rose), Joy (muted peach), and Virtue (beige peach).
One can buy the blush duo from the Pop-Up Complex in LA from January 10, 2025, to January 12, 2025. It will also be available on their website on January 13, 2025, for a limited time.
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Interested customers and fans can visit 433 N Fairfax Ave, Los Angeles, CA, to check out the Rare LA Pop-Up from January 10 to January 12. It will be open from 11 am to 7 pm.
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