PUMA x Hot Wheels have officially announced their latest collaboration. The collection features kids' sneakers, apparel, and accessories. All of them are speed-themed.
The PUMA x Hot Wheels collection is officially set to launch on February 1, 2025. The lineup will be available on PUMA.com, PUMA flagship stores, and select retail points.
Designed for young fans, the collection features beloved PUMA sneaker silhouettes like the CA Pro, RS-X, and Suede XL. They are reimagined with racing-inspired graphics, decals, and neon accents. Alongside the sneakers, hoodies, t-shirts, and accessories carry the Hot Wheels flame logo and all-over prints.
Here is how PUMA introduced this latest collaboration in an official press release:
"Start your engines! PUMA and Hot Wheels are going for a spin. The PUMA x Hot Wheels collaboration bridges PUMA’s sporting heritage with the fun and creative spirit of Mattel’s beloved collectible toy car brand."
It continues:
"Created for kids, the partnership takes the unmistakable design DNA and imagery of Hot Wheels, applying it across a range of apparel and footwear, including nostalgic PUMA sneaker models from basketball and running."
Sneakers in the PUMA x Hot Wheels collection
The footwear lineup in this collaboration reimagines beloved PUMA sneaker silhouettes with Hot Wheels-inspired details. The sneakers in this collaborative pack include PUMA x HOT WHEELS Suede XL, RS-X, CA Pro, and PUMA x HOT WHEELS CA sneakers.
PUMA presents these shoes in the press release, stating,
"The CA Pro, RS-X, and Suede XL are tricked out with decals, accents, and track motifs. The Hot Wheels flame logo appears across each design, alongside special touches like racing-inspired gradient colorways and commemorative graphics."
The Suede XL sneakers ($65)
- Material: Suede upper with padded tongue and chunky sole.
- Design: Features Hot Wheels graphics and printed laces.
- Eco-Friendly: At least 30% recycled materials used in the upper, the brand claims.
- Who it’s for: Toddlers (0-4 years).
PUMA x Hot Wheels RS-X ($75)
- Material: Closed mesh upper with a gradient midsole for a futuristic look.
- Design: Features all-over Hot Wheels graphics with Green Moon and black color blocking.
- Eco-Friendly: Upper made with at least 30% recycled materials.
- Who it’s for: Little kids (4-8 years).
The official product description of these sneakers is as follows:
"Gear up for the fast lane with PUMA and HOT WHEELS. This revved up version of our RS-X sneaker features a closed mesh upper, all-over Hot Wheels™ graphics, and a cool gradient midsole that kids will love."
Apparel and accessories in the collection
Besides footwear, PUMA and Hot Wheels have also rolled out a selection of apparel and accessories. Below is how the brand is presenting them:
"For apparel, specially created graphics are utilized on essentials like Hoodies, Shorts, and T-shirts, with 3D silicone appliqués that elevate select designs. A PUMA and Hot Wheels logo lockup appears in combination with colorful allover prints highlighted with pops of neon."
It also adds,
"Crossing the finish line, the collection’s Backpack and Cap come accessorized with PUMA and Hot Wheels emblems and memorable details."
The items include a Relaxed Tee, priced at $25, a Relaxed Graphic Hoodie, shorts, backpacks, and caps. These will be available in little kids' sizes. As the collection is designed for kids only, adult sneaker fans might miss out.
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