PUMA launched its global basketball campaign, “FOREVER. FASTER – See The Game Like We Do” on October 18, 2024.
This is PUMA’s first global basketball campaign in 10 years, marking a bold move to strengthen its presence in the hoops arena. The message behind the campaign celebrates passion, individuality, and a different way of experiencing basketball.
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The campaign attributes PUMA’s star athletes, comprising of Breanna Stewart, Tyrese Haliburton, LaMelo Ball, Scoot Henderson, and Flau’jae Johnson, each bringing their flair across the court.
PUMA’s recent basketball kicks, released alongside the campaign, come in multiple colorways and present innovative performance tech. The novel collection is available for purchase through PUMA’s official website, flagship retail stores, and select outlets globally. The price ranges from US$ 110 to US$ 160, as per the model and colorway.
PUMA’s latest sneakers blend distinct colorways with modern performance technology
The footwear launched as part of this campaign aims for not only optimal basketball performance, but also brings bold aesthetics to the court.
LaMelo Ball’s MB.03 continues his iconic line with striking neon greens and reds, perfectly matching his larger-than-life presence.
Meanwhile, Breanna Stewart’s collection, popular for its cool tones and sleek design, highlights both her calm court demeanour and fierce competitive edge.
PUMA’s basketball legacy and return: From 1973 to the 2024 campaign
PUMA’s history in basketball dates back to 1973, with the launch of the iconic Clyde sneakers, designed for NBA legend Walt “Clyde” Frazier.
The brand has been a staple in basketball for decades, only to step away from the game in the early 2000s. In 2018, PUMA made a return to the court, collaborating with a new roster of basketball talent.
Athletes and storytelling: How PUMA’s campaign associates players to fans
One of the essential aspects of this campaign is how it captures each athlete's personality and journey. PUMA state that they aren't just selling shoes, but they are also telling stories.
The featured athletes like Tyrese Haliburton, Breanna Stewart, LaMelo Ball, Scoot Henderson, and Flau’jae Johnson, bring their distinctive perspectives on and off the court, picturing the spirit of PUMA’s “FOREVER. FASTER” mantra.
Fan Reactions to PUMA’s Global Basketball Campaign
A fan remarked,
“Finally, PUMA is stepping up its game in hoops!” emphasizing the excitement for the brand's renewed concentration on basketball.
One commented,
“Love the diverse representation—it's about time!” highlighting the campaign’s inclusivity.
Many fans connected with the tagline “See The Game Like We Do,” appreciating its focus on uniqueness and joy in the game.
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