With decades of constantly producing high-end models, Puma has a legendary history in the athletic footwear industry. Puma is reintroducing the legendary Easy Rider silhouette with a new vintage-inspired design featuring a theme of love by delving into its archives as retro designs continue to dominate the fashion world.
For today's sneakerheads, this redesigned version offers a trendy yet nostalgic take on the iconic design that first appeared in the 1970s. Each of the striking colorways available for the Puma Easy Rider Lovers - Red, White, and Black - captures the spirit of the original model while incorporating contemporary elements.
You can get the Puma Easy Rider "Lovers" sneakers at a price of $90 on the official website of Puma or the offline stores and also a few retailers. The release date for the sneakers is January 24, 2025.
Sneaker design
With a smaller form that reflects the design sensibilities of its day, the resurrected Puma Easy Rider "Lovers" remains loyal to its roots. Canvas and suede give the sneaker's upper a textured, dynamic appearance.
Suede accents adorn the heel, vamp, and T-toe overlay, giving the entire design a high-end feel. The Easy Rider logo is embossed in gold, which adds a touch of refinement, while the leather formstrip on the midfoot keeps the traditional Puma branding.
The sneaker pays homage to its original design by incorporating the iconic red and white Puma, for enhanced authenticity, tongue tag above a heart that says "Love".
The bright upper contrasts sharply with the white midsole. The heel of the shoe also sports a small glowing heart, a further nod to its Valentine's Day theme.
These sneakers are ideal for both casual wear and mild athletic activity because of their sticky rubber outsole, which also guarantees durability and traction.
Release date and price
Retailing for $90, the Puma Easy Rider "Lovers" will be available online and in-store on January 24, 2025, through Puma and a few other retailers.
About the sneaker series
The Easy Rider trainer had an equally significant impact on the world, even though it was unrelated to the 1969 revolutionary road film about two freewheeling motorcycle riders.
Tommie Smith and John Carlo's Black Power salutes during the 1968 Mexico Olympics had already won over the running community to the PUMA Suede. By the late 1970s and early 1980s, running trainer technology was undergoing significant change.
Adidas, Nike, and New Balance were tough competitors, and a basic sued silhouette was no longer sufficient. In the instance of PUMA, they fully committed to the Easy Rider.
It ultimately came down to developing a running shoe that would minimize injuries—something that had not been done much in the past.
One of the "easiest" running shoes available at the time was most likely the PUMA Easy Rider. Stress areas, support, and avoiding shoe-related injuries were the main design goals.
Additionally, it was quite a stylish casual trainer.
The Easy Rider, which debuted in 1977, launched a line of cutting-edge PUMA running shoes that included the Rockette and Whirlwind, all of which were produced in the late 1970s.
Valentine's Day is approaching fast. If you are looking to buy a gift for your partner this February 14, these sneakers are a really good option. Especially if your partner enjoys running and/or walking, these shoes will provide their feet with the comfort that is required for a run.
Get ready to buy yours on January 24. We'll be there for sure!