"ok billie i buy it": Fans excited as Billie Eilish launches "YOUR TURN" fragrance

Billie Eilish revealed a new perfume launch on Instagram on February 5. The "YOUR TURN" Eau De Parfum comes in a dice-shaped bottle and will launch on February 6 at noon ET / 9 AM PT.

The singer has also previously launched a range of perfumes, which includes Eilish Eau de Parfum ($78 for 100 ml), Eilish No. 2 Eau de Parfum ($78 for 100 ml), and Eilish No. 3 Eau de Parfum ($72 for 100 ml). The perfumes have also received awards from the Fragrance Foundation in the years 2022, 2023, and 2024.

The new "YOUR TURN" Eau De Parfum will retail for $90 and carry notes of fresh ginger, sandalwood, and velvet peach skin.

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Fans react to Billie Eilish's "YOUR TURN" fragrance announcement

Billie Eilish made the announcement on Instagram on February 5. The singer revealed the new look for "YOUR TURN" Eau De Parfum.

Eilish Fragrances uploaded a short description of the "YOUR TURN" fragrance by saying:

"Your Turn is the newest chapter from Eilish Fragrances—a warm, woody, and fresh scent that blends bright ginger, velvety peach skin, and smooth sandalwood. Made for everyone, this captivating fragrance redefines versatility."

Billie Eilish fans flooded the comment section by showing excitement for the upcoming perfume.

"ok billie i buy it," a singer, @fabioguerrrraa, commented.

"I can breath now 😮," another user, @mskittynoir, added.

"Neeeeeed this. 😭😭😭 I bet it smells so good! I love eilish & eilish 2. 🤍🙌🏽😍🥹," another Billie fan, @__thriving__on__plants, posted.

"AHH I CANT WAIT!! so excited to receive it and start using it 💕," a user, @enmalevy, commented.

"😍😍😍 been waiting for these!!!!" a makeup artist, @emilychengmakeup, added.

"I would really like to buy this perfume❤️," another user, @ru_fina2467, commented.

Among the fans showing curiosity and excitement for the new fragrance, many users on Instagram expressed their support for Billie:

"U R THE GRAMMY GIRL💯," a user, @dariabydasha, wrote.

"This is the real Grammy award winner in everyone’s eyes, Billie so amazing 🙏🏽🙏🏽," another user, @selfmade_jxshm7, added.

"You not need grammy. Grammy needs you!" another Billie fan, @yell.woo, added.

Billie Eilish was nominated in seven categories in the 67th GRAMMY Awards. Her song, "Birds of the Feather," was a hit in 2024 and got her significant recognition in the music industry. Billie Eilish did not take home any awards this year despite being nominated. The singer also holds nine GRAMMYs and 32 nominations to date.

More details on "YOUR TURN" Eau De Parfum by Billie Eilish

The YOUR TURN Eau De Parfum by Billie Eilish carries top notes of cardamom, ginger, and bergamot peel. The heart notes contain velvet peach skin, coconut water, and jasmine. The perfume carries the base notes of sandalwood, musk, and upcycled SylvamberTM. It is also paraben-free, vegan, and cruelty-free.

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Interested customers can join the waitlist on billieeilishfragrances.com to get notified when the product launches on February 6. The 100 ml bottle will retail for $90 and will be limited to one item per cart.