"now THIS is listening to your community": Fans excited as Selena Gomez poses for new Soft Pinch Liquid Contour

Rare Beauty has added a new member to the Soft Pinch family. The Selena Gomez beauty brand announced the launch of Soft Pinch Liquid Contour on Instagram on January 21. The Soft Pinch series consists of Soft Pinch Liquid Blush, Soft Pinch Tinted Lip Oil, Soft Pinch Luminous Powder Brush, and Soft Pinch Blush Brush.

The Soft Pinch Liquid Contour is the 5th product in the series, which will be released in seven shades. It's made of a lightweight formula that blends easily, giving the face a sculpted shape and definition. The product is cruelty-free, vegan, paraben-free, and dermatologically tested, making it safe for all skin types.

The Soft Pinch Liquid Contour will launch on the Sephora mobile app on January 22 and will be available globally from January 23. The contour will come in seven shades, retailing for $28 each.

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Fans excited as Selena Gomez stars in the Soft Pinch Liquid Contour campaign

Rare Beauty uploaded the announcement post of Soft Pinch Liquid Contour on Instagram on January 21. The post featured Selena Gomez wearing a sleek ponytail and a white halter neck top holding the new launch product.

The post also featured content creator Tatyana Lafata, Daus Mendoza, Lisa Joy, model Ja’Veonna Gordon, and social media influencers Melinda Berry, Vidya Gopalan, and Anastazia Dupee.

Rare Beauty also added a short note about the product description in the caption by saying,

"You asked for it… NEW Soft Pinch Liquid Contour is a weightless, easy-to-blend liquid contour that defines and enhances your fave features for a naturally lifted look that lasts. Just dot, blend, and you’re done."

Fans didn't hesitate to share their excitement for the new launch in the comment section.

"now THIS is listening to your community 👏🏽✨🧚🏽," an American YouTuber and vlogger, @nataliesoutlet, commented.

"These look so so beautiful I can’t wait to try them!!" a professional makeup artist and content creator, @robertwlsh, added.

"these shades are incredible are you kidding me. the perfect balance of warms and cools," an internet personality, @ally_yost, added.

"CAN NOT WAIT!" an American internet personality, @jaclynhill, commented.

"I’m so so so excited for this!!!! I can’t wait to try it!!!!!!" a user, @life.w.bex, added.

"Finally contour that doesn’t look like bronzer😭," another user, @_mylifemia, posted.

"We love you, Selena! We love your amazing, high-quality products 😍 I need to get my hands on them!✨," a fan, @tanhya_morrison, commented.

Details about the shade range of the Rare Beauty Soft Pinch Liquid Contour

The Rare Beauty Soft Pinch Liquid Contour will be launching in 7 shades for fair, light, medium, and deep skin tones. The shades include:

• Gentle: Fair (Cool Taupe)
• Mellow: Light (Cool Brown)
• Solace: Medium (Cool Taupe)
• Serene: Medium (Brown)
• Tranquil: Medium Deep (Cool Brown)
• Peaceful: Deep (Neutral Brown)
• Sublime: Deep (Cool Brown)

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The Soft Pinch Liquid Contour will launch on the Sephora mobile app on January 22 for $44. Rare Beauty will launch it globally on January 23.

Rare Beauty recently launched the Awaken Confidence Body Collection, which was loved by beauty lovers and is available on Sephora for $87.