"Not her coming after her bestie Rhode": Fans react to new Kylie Cosmetics Toasted Marshmallow Lip Butter

Kylie Cosmetics plans to launch a new Toasted Marshmallow shade in their Lip Butter series. The brand has previously launched Vanilla Caramel Lip Butter, which retails for $30 on the Kylie Cosmetics website. The product claims to provide up to 24 hours of hydration to prevent dry and flaky lips.

After the launch, Lip Butter got major recognition from beauty lovers and also won the Self Healthy Beauty Awards in 2024 for the texture and result-giving formula. The lip butter is made of a clean, vegan, and cruelty-free formula that includes shea butter and jojoba oil.

The new Toasted Marshmallow lip butter will be launching on February 6 on the Kylie Cosmetics website. It is expected to retail at $30, matching the price of Vanilla Caramel Lip Butter.

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Fans reaction to Toasted Marshmallow Lip Butter by Kylie Cosmetics

Kylie Cosmetics uploaded a new post on Instagram on February 4, promoting the upcoming lip butter in the shade Toasted Marshmallow.

The caption of the post said,

"because one shade is never enough 🤎 our best-selling vanilla caramel lip butter is joined by our NEW toasted marshmallow lip butter 👄 launching feb 6!"

While it got attention and appreciation from beauty lovers, many fans also gave humorous reactions in the comment section.

"Not her coming after her bestie Rhode 😂😂," a user, @onlyfashionposts, added, reacting to Kylie Jenner's new lip butter launch, which coincided with Hailey Bieber's release of Peptide Lip Shape.

"I bet this one smells unreal 😮‍💨😮‍💨," another user, @misspoppylocks, added, appreciating the scent of the new lip butter.

"Looks so beautiful on the lips. 👄," another user, @fabbeautyboss, added.

"I'm obsessed with this one frrr," another user, @avarice_betime, posted.

"Wowww excited for this new lip butter❤️❤️❤️," a user, @hannie.skin, added.

"Can't wait to add this one to my collection 😍🤍🤎🫶," another user, @leighannesheila, commented.

"NOT A WANT BUT A NEEED 😍," another user, @danielaehz, added.

The product will launch in a minimal brown packaging, inspired by the toasted marshmallow color with white text on top. Upon application, it leaves a sheer brown tint, just like the vanilla caramel, which leaves a clear tint. Along with shea butter and jojoba oil, added to the vanilla caramel, it contains cloudberry seed oil and a moisture barrier complex.

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The Toasted Marshmallow will launch on February 6 on the Kylie Cosmetics website. It is also expected to be released in Ulta Beauty stores and websites after the launch. One can also buy Vanilla Caramel lip butter from Ulta Beauty for $20 for 0.35 oz, which is $10 less than the official brand's website rate.