Nike’s Dunk Low “What The” is back! Marking its re-release on October 19, 2024, this much-anticipated sneaker blends nostalgic elements from the CO.JP line with vibrant designs. The Nike "What The" Dunk Low co.jp is priced at US$ 120 and will be available through Nike’s official store and select retailers.
With its chaotic yet cohesive design, the "What The" Dunk celebrates past Dunk models while capturing a spirit of playful experimentation. Originally introduced during CO.JP’s 2017 revival, this version is sure to draw attention.
Sneakerheads, brace yourself because Nike "What The" Dunk Low co.jp won’t stay on shelves long!
The Nike "What The" Dunk Low co.jp blends iconic collegiate colors into a vibrant and mismatched design
This sneaker stays true to the eccentric style of the "What The" series by fusing colors from multiple Dunk models, including the “Be True To Your School” pack from the 1980s. With panels featuring bold swatches of varying materials, each section tells part of the Dunk’s legacy. From university reds to greens and yellows, the vibrant hues are arranged randomly, giving it the same eclectic flair that made the 2007 “What The Dunk” a legend.
The Nike "What The" Dunk Low co.jp insignia on the insole adds a signature touch to this release, celebrating its exclusive roots in Japan. Owing to the kicks' low-top structure and playful detailing, it can be paired with a multitude of outfits.
The Nike "What The" Dunk Low co.jp series laid the foundation for today’s global sneaker culture
The CO.JP (Concept Japan) series revolutionized how sneakers are collected and traded. Originally intended as Japan-exclusive releases, the initiative planted the seed for the collector’s culture we know today. The 2007 “What The Dunk” release was a turning point, demonstrating how multiple iconic designs could be blended into one. When Nike revived CO.JP in 2017, it reignited the Dunk frenzy by releasing heritage colorways with 1-to-1 accuracy.
The recent CO.JP Dunks, like the Veneer and Plum, found moderate success, although they didn’t spark a massive resale boom. However, they reminded sneaker enthusiasts of Nike’s attention to history and design—a promise the 2024 “What The” Dunk re-release aims to keep.
Premium features and playful aesthetics make the 2024 re-release a must-have for collectors
The Nike "What The" Dunk Low co.jp's re-release stays faithful to the original 2017 design, which emphasized premium craftsmanship and bold experimentation. The premium materials used across its mismatched panels ensure both durability and comfort. It has cushioned insoles and a padded tongue to enhance the experience, making it equally suitable for everyday wear or a display piece in any collection.
Despite its chaotic exterior, the carefully curated patchwork reflects the key elements of Dunk’s iconic history. The CO.JP stamp on the insole further anchors this sneaker’s identity, paying tribute to Nike’s global impact and regional exclusivity. With its versatile low-top profile, the “What The” Dunk can easily complement both casual streetwear and high-fashion looks.
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The Nike Dunk Low “What The” CO.JP re-release offers both nostalgia and innovation in one exciting package. Whether you’re a dedicated collector or a newcomer looking to elevate your sneaker game, this release offers a unique piece of history.
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