Nike launches “So Win” T-shirts: Where to buy, price, and more explored

Nike dropped its latest apparel release—the “So Win” T-shirt collection. Introduced alongside the brand’s first Super Bowl ad in 27 years, these tees are buzzing in the global fashion industry.

Unveiled during Super Bowl LIX, the “So Win” campaign challenges outdated perceptions of women in sports, per Nike. The ad is narrated by rapper Doechii and features stars like Caitlin Clark, A’ja Wilson, Sabrina Ionescu, Jordan Chiles, Sha’Carri Richardson, and Aryna Sabalenka.

The “So Win” T-shirt lineup extends this message. Available in two initial designs for $45 each, the tees can be purchased via the official Nike website and select retail points. Additional athlete-specific versions of the T-shirt are officially set to drop soon.

The newly launched products symbolize resilience and the rise of women’s sports, the brand claims. The collection aligns with Nike’s ongoing efforts to support female athletes and participate in the narrative around their achievements.

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Exploring the design and features of the Nike “So Win” T-shirts

Nike’s “So Win” T-shirts feature relatively simple and minimal designs. The collection currently includes two initially launched editions:

Nike “So Win” T-Shirt

• Price: $45
• Color: Black
• SKU: IO9610-010

This tee carries the campaign’s defining message:

“Whatever you do, you can’t win. So win anyway.”

The phrase is a direct reference to the Super Bowl ad’s closing statement. Nike introduced this product on its official website, stating,

"Don't ask for permission. Don't ask for forgiveness. Whatever you do, you can't win. So win anyway."

Some of the features the brand highlighted include:

• Screen printed in the USA
• 100% Cotton
• Machine wash
• Imported

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Nike "So Win" Just Do It T-shirt (Athlete Edition)

• Price: $45
• Color: Black
• SKU: IO7378-010

This version takes a more visual approach. It showcases images of celebrated female athletes like Ionescu, Richardson, Watkins, Bueckers, Smith, Clark, Putellas, Chiles, and Sabalenka.

Their images have been featured surrounding the Just Do It slogan. The placement of Nike’s Swoosh logo adds a finishing touch.

Here is how Nike presented this piece on its website:

"No hesitation. No apologies. These legends just do it."

Some of the features the brand listed are:

• Screen printed in the USA
• 100% cotton
• Machine wash
• Imported

Both T-shirts are made from 100% cotton for comfort and breathability, the brand claims. They feature screen-printed graphics. Like most Nike apparel, they are machine washable for easy maintenance.

The base color for both tees is black. This color choice is expected to make them versatile for everyday wear. While the monochrome palette keeps things simple, the graphics add a visual contrast to the overall design of the T-shirts.

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The “So Win” campaign explored

Nike’s “So Win” campaign is a response to the challenges women athletes face. The ad addresses the restrictions and expectations placed on them.

The message is clear: female athletes are constantly told what they can’t do, yet they keep proving otherwise. The campaign flips the script with a conclusion: So Win. Here is how Nike presents the campaign:

"As the leading champion of sport for more than five decades, Nike has a starkly different perspective, offering a call to athletes across the globe: Do it anyway — and redefine the expectations of sport along the way."

Athletes like Caitlin Clark and Sabrina Ionescu, who among others are featured in the campaign embody this mindset. They have broken multiple records and inspired the next generation despite the obstacles.