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Nike has launched After Dark Tour 2025, particularly for women, which is a part of its ongoing mission to encourage them to join sports. This global running initiative will invite women runners across the world for nighttime races, featuring 10Ks and half marathons in six major cities.
These cities include Sydney, Shanghai, Seoul, Mumbai, Los Angeles, and Mexico City. The series will kick off on April 12, 2025, starting in Sydney and ending on June 21, 2025, in Mexico City.
Nike took to Instagram to share the news with its 302 million followers and wrote:
“Six cities. Zero off hours. From Sydney to Mexico City, race the night away at the Nike After Dark Tour, a race series designed for women.”
People can register for the race based on their preferred location by heading to aftertour.nike.com. Elliot Hill, who became the President and CEO of Nike in October 2024 pledged that sport would be the “north star” for the company moving forward.
What do After Dark Tour training plans include?
The After Dark Tour will provide training to the interested participants. All the runners could access official training plans through the Nike Run Club App. It will include specialized coaching from Nike Run Coach, Diljeet Taylor, who will help in building endurance and confidence among the runners.
"Getting athletes to the starting line knowing that their coach believes in them is the best race day preparation," Taylor said.
She added, stating:
"I am so excited to be part of this journey where I have the opportunity to motivate and train an entire community of runners that maybe wouldn’t have sought out a goal like this, and I get to be someone who helps them set and chase that goal and cross the finish line. To me, that’s very humbling and fulfilling."
As per Nike, there are two kinds of training programs designed for the participants. It features a 10k training plan which spans six weeks, and a half marathon training plan which spans 12 weeks.
The app will help athletes connect with friends and share their experiences throughout their Nike training journey. It will also allow the runners to share their real-time locations with their family and friends during their run.
Will the After Dark Tour feature Nike products?
According to Nike’s official site, the race will also include Nike products for the After Dark Tour participants which will enhance their running experience. Nike recently introduced a new running footwear lineup for seamless running or a jog, featuring three franchises – The Pegasus, The Vomero, and The Structure.
According to Seema Simmons, VP, of Global Women’s Running and Training, Nike is “creating a space where women runners feel welcome and empowered.” She added:
“The After Dark Tour is about more than crossing a finish line — it's about joining a community that supports and uplifts you, no matter where you are in your running journey.”
“We're inviting all women to come as they are and discover the strength within themselves and the power of our collective energy." Simmons concluded.
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Just in case, you are wondering about the Nike After Dark Tour dates, it will be beginning on April 12, 2025, in Sydney at 4:30 pm (AEST) at Sydney’s Inner West, in Shanghai, it will take place on April 27, 2025, (details are not revealed yet), in Seoul on May 10, 2025, at 7:00 pm (KST) at Yeouido park, in Mumbai on May 10, 2025, at 7:04 pm (IST), (venue is not decided yet), in Los Angeles on June 7, 2025, at 6:30 pm (PST), at SoFi Stadium, Inglewood, California.
The deadline for the registration date for LA runners is January 31, 2025, till 8:00 pm (PST). The last race will take place in Mexico City on June 21, 2025, at 7:00 pm (CST) at Ciudad Universitaria.
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