Jordan Brand frequently uses its extensive collection of well-known color schemes to effectively launch new models.
Every new shoe's launch almost always includes the iconic "Bred" and "UNC" makeups, but the Jumpman is also known to reference other, less well-known previous releases on new formulations.
Release date and price
The Jordan Heir "Wolf Grey/Electric Green" will go on sale on the Nike website and in retail stores on January 9 for $110. Although the Jordan Heir is a women's shoe designed to meet the needs of female hoopers, unisex sizes will be offered.
Sneaker design
With a similar blend of "Wolf Grey" and "Electric Green," this most recent iteration of the women's Jordan Heir draws inspiration from the Quai 54 Air Jordan 5 from 2011.
For those who are unaware, the Quai 54 Jordan 5 is still widely regarded as one of the best Quai 54 releases ever. It was one of the first shoes made in commemoration of the Jordan-sponsored Paris streetball championship.
Here, the semi-clear exterior shell is accentuated with "Electric Green" accents, matched by "Wolf Grey" mesh below and white leather overlays across the forefoot.
About the sneaker series
Jordan Brand has a strong commitment to the women's game, as evidenced by the 1998 Air Jordan OG, the player editions for WNBA player Kia Nurse and UCLA guard Kiki Rice, and numerous more shoes. The Heir Series is another example of that investment.
The Heir Series, Jordan Brand's newest court-ready basketball sneaker, was unveiled on Monday. It was created based on input from a number of the 15 female athletes it supports.
During the launch statement made by Nike, WNBA star Rhyne Howard said: "We’re currently witnessing a pivotal and transformative era for sports, especially women’s sports."
She continued: "This shoe allows us to leverage our understanding of how women play to create products that can benefit all athletes and push the entire sports landscape forward."
Jordan Brand said that the Heir Series embodies its philosophy that all athletes can gain from women's perspectives. The series places a strong focus on running and cutting, two of the "most critical aspects of the women’s game" and a "top priority for a growing number of all hoopers."
To solve this, Jordan Brand strengthened the Heir Series, their lowest basketball shoe available, with an outer layer of foam that shields a drop-in Cushlon 3.0 midsole, which the company said enables the wearer's foot to be low to the ground for "a flexible court feel."
The rubber herringbone traction pattern on the outsoles, which the brand said allows for speed and control, also contributes to the court feel.
Jordan Brand claimed that "the connection and teamwork central to the women's game" inspired the Heir Series' flexible, adaptable cage.
According to the manufacturer, this technology promotes comfort and support while avoiding ankle rolling, a prevalent problem among female basketball players.
We have set the alarm for January 9, when these sneakers will drop. We'll be there. What about you?