Nike announces new 24.7 apparel collection: Release date, where to get, and more to know

Nike officially announces the 24.7 apparel collection. This latest athletic wear collection by the brand aims to introduce a line of clothing that bridges sports and daily life, the brand claims. This new collection will officially drop on January 25, 2025, on the official website of Nike, and hit select retail locations starting January 30, 2025.

Nike's athlete-centered gear has been loved by both athletes and everyday users around the globe. The latest 24.7 collection is not expected to be marked an exception. The brand introduces the latest collection through an official press release, stating:

"From sport to life. From mindset to movement. From the daily grind to daily comfort. Nike exists to serve athletes who bring the same energy and focus to everything they do — and need apparel that can keep up, around the clock."

It also adds:

"That vision is central to the new Nike 24.7 apparel collection, which is designed to support the athlete’s complete lifestyle, redefining sport style with an elevated, polished look. Engineered to embody the athlete’s mindset, the collection seamlessly blends life and sport in men’s and women’s apparel that’s versatile and distraction-free, tailored for all-day comfort, style and function."

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Nike 24.7 Apparel Collection Explored

The Nike 24.7 apparel collection is designed for both men and women. It features fashionable pieces that are stylish, and tailored for all-day wear.

Nike athlete, Dina Asher-Smith, who is one of the campaign’s faces, echoes the brand's vision behind the 24.7 apparel collection, saying:

"As an athlete, I want to feel confident, comfortable and strong in what I’m wearing — on and off the track. What I wear is more than just clothing. It’s an attitude and a reflection of who I am, and it impacts how I perform."

She adds:

“The Nike 24.7 collection has truly raised the bar. The fabrics feel and look soft and luxurious, and the tonal branding is beautiful. The pieces have become my new favorites because they blend performance and style in a way that feels really authentic and effortless."

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ImpossiblySoft and PerfectStretch Fabrics

The 24.7 line debuts two new fabrics:

1) ImpossiblySoft

This Spacer-knit fabric comes with a comfortable feel with a four-way stretch. It is featured in half-zips, crewnecks, joggers for women, and pants for men.

Here is how Nike details this material:

"ImpossiblySoft is a refined, Spacer-knit fabric with four-way stretch that offers everyday comfort with a luxurious feel. The material is featured in the Nike 24.7 collection’s women’s and men’s half-zip and crew-neck silhouettes, as well as a women’s jogger and men’s pant."

2) PerfectStretch

The brand describes this one as:

"PerfectStretch is a tailored, four-way stretch fabric that delivers effortless comfort and a polished look and feel. The material is featured in the pleated skirt, wide-leg pant and woven shirt for women, and chino and five-pocket pant for men."

These materials have been combined with Nike’s much-acclaimed Dri-FIT technology to create this 24.7 apparel collection.

Key features of the collection are:

• Design: The apparel features locker loops inspired by traditional sports gear with Nike’s signature Total Orange stripe.
• Branding: Minimalist logos to create a sporty aesthetic.
• Sizing and Fit: Women’s apparel in this collection is available in Western (2XS–2XL) and Asian (XS–2XL) sizing. Men’s pants come in slim and standard fits with numerical sizing.

The Nike 24.7 apparel collection will be launched worldwide on January 25, 2025, on the official brand website. The collection can also be purchased at select retail points from January 30, 2025.

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