Nike Air Max Plus VII “Dusk” sneakers: First look, design speculations, and everything we know so far

Nike launched the Air Max Plus series, and the sneaker range gained fame due to its specialized features in its year of introduction, 1998. As of February 1, 2025, the brand is gearing up to release the latest shoe in the collection: the Nike Air Max Plus VII "Dusk." The upcoming Nike Air Max Plus VII sneaker upholds the gradient design legacy by using sunset color inspirations. The "Dusk" edition showcases innovative concepts that link with established features that drew fans to the initial series.

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Design overview of the Nike Air Max Plus VII “Dusk” sneakers

This edition of Nike Air Max Plus VII "Dusk" uses a transitional mesh upper design that changes from Total Orange at the front to Cactus Flower at the rear. The mixture of black elements with smoke-grey accents on the midsole produces visual depth across the design. The design includes Volt shades that appear on both the mini Swoosh and the Air supports. The upper features a gradient pattern that mimics dusk tones as it changes from orange to purple. The shoe designers recreated the colorful patterns of dusk through this natural design progression. The white and black wavy elements in the upper create structure and produce contrast along with the shoe's visual appeal. The midsole contains Smoke Grey details that create gentle color contrast to enhance the aesthetic design. The Swoosh region combined with Air units on this design creates splashes of light, which complement the color scheme of the sneaker.

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Technological features of the Nike Air Max Plus VII “Dusk” sneakers

The model features Tuned Air cushioning, which belongs to the Air Max Plus series for delivering responsiveness with comfort. The wavy cage is aimed at meeting two purposes by adding support to the shoe while the modified outsole pattern provides traction.

Tuned Air technology was launched in the original Air Max Plus, in 1998. The cushioning system is meant to increase comfort when wearing the shoe. As a key design element of Air Max Plus, the wavy cage structure serves the dual purpose of visual enhancement while supporting the foot structure. The pattern design on outsole section of the Nike Air Max Plus VII "Dusk" is meant to provide better traction.

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Release information of the Nike Air Max Plus VII “Dusk” sneakers

People can expect to see the Nike Air Max Plus VII "Dusk" sneaker in the market during Fall 2025, at select Nike Sportswear retailers, online platforms and Nike.com. The athletic footwear is expected to cost US$180.

The future release of the Nike Air Max Plus VII "Dusk" edition will be accessible across different retail platforms which have launched previous releases in this series. Customers can confirm release updates by consulting with local Nike Sportswear stores or by accessing Nike's official website. The retail price of US$180 follows the same level that previous Air Max Plus models maintained.

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The Nike Air Max Plus VII "Dusk" sneaker is the latest addition to this version of the Air Max Plus. It is designed in gradient style to represent sunset colors. The sneaker is alted to be be released in Fall 2025, according to sources. and should be available in one or all Nike retail channels.