Nike Air Max 1 ’87 “Bold Berry” sneakers: Where to buy, price, and more explored

Nike has officially launched the Nike Air Max 1 ’87 “Bold Berry” sneakers, expanding its beloved Air Max 1 lineup. The pair was released on February 11, 2025, with a price tag of $140.

Sneakerheads can purchase the pair via the official Nike website, the SNKRS app, and select retail locations. This women’s-exclusive sneaker keeps the classic Air Max silhouette intact and introduces a relatively vibrant berry colorway. Featuring a mix of mesh, suede, and premium textile materials, this iteration gives a nod to the OG 1987 Air Max 1 sneaker.

The Nike Air Max 1 debuted in 1987, designed by Tinker Hatfield. It was the first shoe to feature visible Air cushioning. Inspired by the Centre Pompidou in Paris, which has its structural elements exposed, Hatfield applied the same idea to sneakers, making the air bubble visible in the midsole.

Over time, the Air Max 1 has been reimagined in multiple colorways and collaborations, some of which gained notable attention from sneaker enthusiasts around the world. The new "Bold Berry" version of the Air Max 1 comes with keeping the original structure while incorporating new materials and design elements.

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Design and features of the Nike Air Max 1 ’87 “Bold Berry” sneakers

The Nike Air Max 1 ’87 “Bold Berry” keeps the traditional OG color-blocking while adding a purple hue. The pair has its colorway labeled White/Neutral Grey/Black/Bold Berry. Here is a closer look at its key design details:

Upper materials

• The base layer consists of white mesh for breathability and a lightweight feel.
• Soft grey suede overlays on the midfoot and heel add subtle contrast to the overall design of the shoes.
• The bold berry suede panels on the mudguard and Swoosh come with a pop of color.

Nike branding

• The Nike Swoosh appears in bold berry suede, matching the mudguard.
• A mini white Swoosh is embroidered on the forefoot, which gives a nod to past limited-edition Air Max 1 collaborations.
• The Nike Air logo on the tongue and heel is clad in berry purple.

Midsole and cushioning

• The white midsole houses Nike’s signature Air unit, which is expected to provide lightweight cushioning.
• The shoes have a polyurethane foam midsole that adds to the traditional Air Max structure.

Outsole

• The rubber outsole features a waffle tread pattern.
• A mix of black and berry tones has been sported on the outsole, which ties together the overall design.

Additional elements

• A padded collar has been featured.
• Plastic TPU eyelets in bold berry.

However, the bold berry accents might be harder to match with everyday outfits compared to more neutral Air Max 1 releases. Also, suede panels on the mudguard and overlays can stain or wear out faster.

Nike presents the Air Max 1 ’87 “Bold Berry” sneakers on its official website, stating,

"The first shoe to use Max Air technology is still displaying the decades of innovation that make it as classic as it is comfortable. The proof? You're looking through it. Textile materials take this Air Max 1 to the next chapter."

Some of the features that the brand has highlighted are

• Textile upper creates a layered look built to last.
• Max Air unit in the heel provides lightweight cushioning.
• Rubber Waffle outsole gives you durable traction and heritage style.

Below are what some customers had to remark on the Air Max 1 ’87 “Bold Berry” sneakers:

"I would highly recommend these shoes! I appreciate how versatile these shoes are - the shiny white and suede detail is gorgeous and pairs well with both work attire and casual outfits."

"These shoes are super cute! Love the colors and the design. There is the normal Nike logo on the side, as most Nikes, but it has a smaller Nike logo more forward and on the side, in a contrasting color."

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Visit the brand website to secure your pair.