Why is everyone talking about Tom Brady's watch at Super Bowl LIX? His choice of accessory for the event explored

The Super Bowl LIX saw the Philadelphia Eagles winning the NFL Championship in 2025. However, all eyes are on Tom Brady. The reason for Tom Brady being in the spotlight during the Super Bowl LIX was his choice of accessory, a Jacob & Co Caviar Tourbillon watch. According to the brand, the watch is estimated to cost around $740,000.

For those who are not sure, Tom Brady is an American former professional football quarterback who played the NFL for 23 seasons. He played for the New England Patriots, and the Tampa Bay Buccaneers, and is considered one of the best quarterbacks of all time.

Tom Brady currently works as a commentator for the NFL on Fox. He is also the co-owner of the Las Vegas Raiders. Keep reading to know more about Brady's $740,000 watch.

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More details about Tom Brady's watch at Super Bowl LIX

The Super Bowl LIX was Tom Brady's first appearance as a Super Bowl broadcaster and he sure knows how to make an entrance. All eyes were on Brady when his sleeves rolled up just enough to reveal a golden watch with blue leather strap.

The watch has been confirmed to be a model from Jacob & Co. and is priced close to $800k by the timepiece brand. The name of the watch has been revealed as The Caviar Tourbillon by Benjamin Arabov, the CEO of Jacob & Co.

Regarding the design of the watch, the Caviar Tourbillon is covered in yellow sapphires right from the case to the dial, giving it a sun-like design. Additional details include the special manually winding Caliber JCBM05. The highlight of the watch is the one-minute flying tourbillon within the 18k yellow gold case.

This is what CEO Benjamin Arabov of Jacob & Co. had to say about Tom Brady wearing one of their pieces:

"Tom Brady is the epitome of excellence, both on and off the field... We’re thrilled to see him wearing two of our most prestigious timepieces on the biggest stage in sports. The Billionaire Mini Ashoka and Caviar Tourbillon embody the precision, luxury, and innovation that define Jacob & Co. We’re honored to have him represent the artistry and craftsmanship behind every piece we create.”

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Images of Tom Brady at the Super Bowl wearing the Jacob & Co. watch have been floating on the internet and it has fans divided. Some have praised Tom Brady and all that he has achieved, while others believe the watch is an unnecessary spend.

An X user (@raywinTX) wrote:

"how is this guy not the most eligible bachelor on planet earth... bro play that field."

Another user (@RabbiSamStern) felt:

"Cool that’s a silly amount for a watch."