Who is designer Gosha Rubchinskiy? Yeezy part ways and ends collaboration

A prominent name in the fashion industry, Gosha Rubchinskiy is a 40-year-old fashion designer, photographer, and the founder of the eponymous brand Gosha Rubchinskiy.

In 2023, Gosha joined Yeezy, a popular media and fashion brand founded by Kayne West (also known as Ye) as their Head of Design in 2023. Although Gosha's appointment seemed controversial at that moment for the brand, Ye called it a “a milestone in design history.''

Ye's brand reputation suffered due to his antisemitic comments on X (previously known as Twitter) where he praised Adolf Hiter and took back the apology he made in 2023 for his pro-nazi remarks. This led to the rapper losing his collaboration with Adidas. After these instances, Gosha's arrival was expected to bring a fresh direction to Yeezy.

Before joining Yeezy, Gosha headed his fashion label which focuses on streetwear and takes inspiration from post-Soviet youth culture and Russian aesthetics. His designs often feature Soviet-era motifs and Cyrillic text, signifying his connection to Russian history and culture. He also collaborated with other brands such as Levi's, Diesel, and Burberry.

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What does the parting of Gosha Rubchinskiy mean for Yeezy?

In 2023, Ye took to X to announce Gosha Rubchinskiy as their new head of design. This announcement came after Rubchinskiy's hinting his involvement in the designs for Ye's and Ty Dolla $ign‘s joint album, Vultures.

In March 2024, Rubchinskiy and Ye released their first joint collection of clothes. This collection was named ''Gosha,'' after the new Head of Design, Gosha Rubchinskiy. This capsule featured apparel such as hoodies, sweatpants, t-shirts, and socks in black and grey. All of these pieces had an inscription ''Black Dog'' in Russian, honoring Rubchinskiy's Russian roots.

However, this two-year-long partnership came to an end and was announced on his Instagram on February 7, 2025. In the post, he said:

"Our partnership with YEEZY has reached its conclusion. The December drop was last for me. I’m deeply grateful to Ye and the entire YEEZY team for a memorable experience—one that will always stay with me.”

He concluded it by saying:

''As I move forward, I continue to develop my creative vision, exploring new projects and evolving past ideas in ways that feel true to me. In due time, I will share more about what’s next for upcoming GOSHA RUBCHINSKIY brand relaunch.”

Yeezy, also known as YZY, was founded on August 6, 2013. It encompasses both fashion and music ventures. Its first line of clothing was debuted in 2015 during the Yeezy Season 2 runway show. Since then it has realsed many collections which included Yeezy Season 1 through Yeezy Season 9. They also collaborated with other companies like Gap and Adidas, producing apparel and limited-edition sneakers.

Everyone from the global fashion industry anticipates what to expect next from Rubchinskiy's fashion brand as he did not make any further announcements.