Where to buy LEGO sets on deals during the Black Friday 2024 sale? 

LEGO Black Friday deals (image via Freepik)
LEGO Black Friday deals (Image via Freepik)

LEGO fans anticipate Black Friday every year, as it is full of great offers on their favorite sets. Whether one is shopping for their kids, is a collector, or is just a classic brick fan, the deals on Black Friday 2024 are sure to be big and bundled. The best deals sell out quickly, so be sure to check out the places from time to time.

The special insider deals are starting during the weekend of November 23, 2024, at midnight ET, till November 24, 2024. The Black Friday and Cyber Monday deals will be announced on November 25, 2024.


The places to buy LEGO sets on deals during the Black Friday:


1) LEGO official website

One of the first places to look is the official website of the brand, which usually offers special discounts available during these events, including discounts on top-selling sets, exclusive bundles, and even gifts-with-purchase. A LEGO VIP membership offers early access to the deals but also rewards one with additional points that can be redeemed on future purchases.

2) Target

Target is yet another good store to check for Black Friday sales. They often discount major themes in their LEGO product line, including Star Wars, Marvel, and Harry Potter.

3) Amazon

Amazon is also one of the popular destinations of Black Friday shoppers, and LEGO sets are no exception, as this retail online giant is famous for its lightning deals, bringing deep discounts for those game sets.

4) Walmart

Walmart usually brings the best toy deals for Black Friday, including LEGO. Walmart is generous with the releases of its set inventory - both small-scale builds and large, intricate designs.

5) Costco

Costco is an excellent choice for purchasing in bulk or buying bundles of LEGO sets. The availability of products differs depending on the location, but Costco often offers special and unique sets or deals with multiple set values at discounted prices.

6) Best Buy

While Best Buy is more commonly associated with electronics, it has become a pretty sure bet for good LEGO deals on Black Friday. It usually also puts out discounts on themed sets, especially pop culture franchises like Star Wars and Marvel.

7) Local stores

Don't forget about your local toy stores and specialty shops on Black Friday. Many smaller retailers participate in the sale frenzy, and some even offer pretty competitive prices on LEGO sets. Supporting local businesses can also come with perks like personalized service, unique finds, and even occasional exclusive discounts.

8) Other online stores

Other specialty online stores often include Zavvi and Entertainment Earth in their Black Friday deals. They usually have a high percentage of rare pieces that you're unlikely to find anywhere else, and sometimes they offer deep discounts on collector's items. Signing up for their newsletters may allow you to view their Black Friday deals before they go live.


Black Friday 2024: Some must-grab LEGO deals

This Black Friday could be the perfect time to get the best discounts on LEGO sets for all interests and ages. Retailers have already prepared their lineup of a variety of deals, ranging from playful expansion sets to intricate collectibles. Below are some of the most sought-after deals to watch out for during this year's sale.

● For fans of engineering wonders, the Technic Planet Earth and Moon in Orbit Building Set 42179 is discounted to $55, 27% off.

● For collectors, Ideas The Insect Collection 21342 can be found for $64, providing 20% off.

● Not to be missed by Marvel fans is the Marvel Dancing Groot 76297 for $36 with 20% off, bringing the cute little Guardian of the Galaxy to your shelf.

● The Super Mario enthusiasts have several choices, including the Super Mario Nabbit at Toad's Shop Expansion Set 71429 at 40% off for $12 and the Super Mario Bowser's Muscle Car Expansion Set 71431, now available at 20% off for $24.

● Star Wars fans can enjoy various deals. The Star Wars: The Clone Wars Captain Rex Y-Wing Microfighter Building Set 75391 is priced at just $10, with a savings of 23%. Other good values include Star Wars: The Mandalorian Ambush on Mandalore Battle Pack 75373 at $17, with a saving amounting to 15%, and the Star Wars Spider Tank 75361 for just $40; with savings of 20%.

Harry Potter fans will not be left out this Black Friday. LEGO Harry Potter Hedwig at 4 Privet Drive 76425 costs $16, which saves 20%. The Harry Potter Hogwarts Castle Owlery Toy 76430 costs $36 (20% off). For a more elaborate build, the Harry Potter Hogwarts Castle and Grounds 76419 sells for $136; again, at 20% off.

These deals are spread across various retailers like Amazon, Walmart, Target, and the brand's official website. Whether you’re a casual builder, a seasoned collector, or shopping for the perfect gift, these Black Friday offers provide unbeatable opportunities to expand your game set collection.


The deals officially kick off on November 29, 2024, and will go on till December 2, 2024. There will most likely be discounts of up to 50% on most deals, with some of the deals being cut down to as low as only $10. Stay tuned to the official website and newsletters for more updates.


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Edited by Apoorva Jujjavarapu