Toblerone just introduced 'Truffles' as the "crown jewel of the holiday season”

Image via Instagram/@tobleroneuk
Image via Instagram/@tobleroneuk

The Christmas season is here, and the companies are ringing in the festive spirit. From Reese’s Peanut Butter Trees to Cherly’s Buttercream Frosted Cookies, the customers are being treated to a plethora of sweet treats. And we can’t keep calm!

The next in line is the iconic Swiss brand Toblerone, which has launched a new candy in the US market—Toblerone Truffles. These diamond-shaped chocolates come with a crunchy chocolate center combined with smooth chocolate that is covered in the classic Toblerone milk chocolate. The crunchiness comes from the bits of honey and almond nougat mixture.

These Toblerone Truffles are the latest addition to its “Never Square” line of chocolates and are referred to as the “crown jewel of the holiday season” by the brand. They come wrapped in golden foils placed inside a gold box that makes them a perfect Christmas present for your loved ones.


Toblerone’s unique gift for Christmas

According to Candyce Jefferson, Senior Brand Manager of U.S. Chocolate, Mondelēz International, "The holiday season is a wonderful time to bring the gift of TOBLERONE Truffles to U.S. consumers." Sharing the insight behind its unique package, she said, "With TOBLERONE's signature flavor blended as a truffle in the iconic shape of a diamond, TOBLERONE Truffles will elevate any holiday occasion."

Toblerone Truffles was previously launched in the U.K. in July 2023 and is now ready to dominate the American market.


When will Toblerone Truffles be available for its customers?

The Toblerone Truffles will be launched exclusively at Costco starting November 25. It will be available both in online and offline stores. A box will cost $11.99 and will contain at least 50 diamond-shaped truffles.


What else is Toblerone offering this Christmas?

One can see an elaborate range of chocolates designed especially for the Christmas season on their page. One can customize their luxurious box of Toblerone chocolates if they are planning to add a sparkle to their loved ones' lives this holiday season.

Personalised Christmas Truffles, Personalised Truffles, Personalised Golden Caramel 360g Bar, Personalised Small 200g Bar, Personalised Medium 360g Bar, Chocolate Bar Gift Pack, and there are multiple options displayed on Toblerone's website that would make your gift hunt simple.

The message on Toblerone’s official website reads,

“From our Toblerone Diamond truffles to our traditionally classic bar, elevate your festive Christmas chocolate gifting with our personalised Toblerone Christmas Collection.”
“The Toblerone Christmas Collection blends indulgence with personalisation, making it the ultimate choice of your chocolate Christmas gifts for family, friends, or even colleagues. Personalise your gift with a name and message to our Toblerone Christmas chocolate. And remember - from stocking fillers to show stopping presents - always add a diamond!”

Many customers who were lucky enough to taste the exciting new flavor couldn’t stop raving about it. Some noted that they are a nice alternative to large chocolate bars. They also like the golden wrapping, which makes it suitable for the festive season.

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Edited by Sangeeta Mathew