Taco Bell's 2025 Live Más Live event: New menu items, collaborations, and more explored

Fast-food joint Taco Bell has been dropping food surprises since the beginning of 2025. However, the latest surprise that fans are eagerly waiting for is the Live Mas Live event. This is the second time that the food company is hosting the event which was initially supposed to be held at Hollywood Palladium on January 28, 2025.

However, a January 16, 2025, press release mentioned that the event had been postponed and no new date had been announced at the time of writing the story. The notice reads:

"To ensure the focus remains on the ongoing recovery and rebuilding efforts, we are postponing our upcoming Live Más LIVE 2025 and investor events to prioritize the safety and well-being of Los Angeles residents and the surrounding community."

Besides the fun and frolic, the event will also be accompanied by new releases, announcements, and upcoming collaborations. Sharing the news of the launch of the upcoming event, Taco Bell wrote:

“The brand’s tech-inspired Live Más LIVE experience is back for an encore performance to unveil 2025’s biggest innovations—on and off the menu. Attendees will get exclusive access to cutting-edge products, groundbreaking partnerships, live entertainment, and the ultimate fan celebration.”

The upcoming event will be streamed on the food joint’s YouTube channel on January 28, 2025, at 5 pm PT. Rewards Members can also attend the event in person. The members have been instructed to keep an eye out for more benefits for the event.

In February 2024, the Live Más LIVE event showcased Taco Bell's menu additions for the year. Moreover, during the live-streamed presentation, over 30 new products were introduced, including the Cheesy Chicken Crispanada, Cheesy Street Chalupas, Cantina Chicken Menu, MTN DEW BAJA BLAST™ Gelato, and Big Cheez-It® Crunchwrap Supreme.

The event also highlighted creative partnerships with brands like Salt & Straw, Beekeeper Coffee, and emerging chefs through the TBX program.

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What did Taco Bell’s CEO say about the event?

Taco Bell’s CEO Sean Tresvant said the Live Mas Live event will be an energy-filled day. Irrespective of whether attendees join the event in person or online, the food company would ensure that the preparations stay up to the mark. He added:

“We’re bringing fans closer than ever before by giving them exclusive access to the innovation, collaborations, and unforgettable experiences that define Taco Bell. To ‘Live Más’ in 2025 isn’t just about what’s on the menu—it’s about connecting with our community, pushing boundaries, and reimagining what it means to be part of the Taco Bell family.”

To attend the Live Más LIVE event in Los Angeles, participants must be Taco Bell Rewards Fire Tier members as of December 9, 2024. They must have reached at least 21 and should be legal U.S. residents. An email invitation for the Live Mas Live event is necessary to attend.

The Access Rewards shall stay valid for one member and a guest who must also meet the age requirement. However, these are limited and given on a first-come, first-served basis. Winners and guests must complete the required forms, and the rewards cannot be transferred or redeemed for cash. Full terms are available at tacobell.com/legal/livemaslivedrop.

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Alongside Yum!, KFC, Pizza Hut, and Habit Burger & Grill, the food joint supported affected employees, fans, and communities during the LA wildfires. It launched disaster relief and donation matching programs, provided meals for frontline workers, and worked with local organizations to offer essential services.