Taco Bell's new drink-focused spinoff cafe, Live Más Café, entered the US beverage market on December 9. According to Mr. Mezvinsky, president of International and North America, this new venture is to "elevate the Taco Bell experience" for other consumers.
This new drink-focused spinoff cafe menu is set to draw in more youth with refreshing and experimental flavors. They also have the TikTok 'dirty cola' inspired drink, named Dirty Baj Blast.
Read along to learn more about the newest Taco Bell venture in the States.
Exploring the new drink-focused spinoff cafe by Taco Bell
Live Más Café is now open in San Diego with their long-time partner, Diversified Restaurant Group. The CEO of this restaurant group has everything good to say about this move. He said,
"This isn't just a menu update message-it's a movement."
Mr. Melvinsky has something similar to say about the move as well. He quotes,
"This innovative pilot concept is all about expanding the boundaries of what Taco Bell can be, creating a dynamic space where guests can experience our bold falvors in new and exciting ways.
Taco Bell has stood its ground. They have come up with quite interesting and innovative blends for their drink menu.
Drinks that you'll get in the new spin-focused spinoff cafe are Cinnabon caramel iced or hot coffee, Limonada iced tea, Cinnavanilla coffee churro chiller, Vanilla crema hot or iced coffee, and many more, including the Dirty Baja Blast.
They have kept their existing Taco Bell drink items like fruit-infused green tea named Agua Refrescas and frozen coffee chillers. This has all been introduced over the last 18 months, along with their ready-to-drink Horchata lattes.
This move will reap the market benefits at the moment. As stated by the Placer.ai analytical research, beverage-based ventures are getting more traction in the restaurant and hospitality industry.
This concept will mainly attract the youth to grab a drink before going to a class or getting into an early morning meeting.
Inside look into the new drink-focused spinoff cafe (Live Más Café)
They opened their very first of these new drink-focused spinoff cafes in Chula Vista at 1548 E. H Street. You can grab your store-favorite from 7 a.m. to 3 p.m. any day.
You'll enter a white-chich and bright interior cafe with several self-order kiosks. After ordering your drink from the eclectic menu on the screen, you can seat yourself around the arena.
This new drink-focused spinoff cafe also has a space in-store to enjoy a glance into your drink preparation. Such a concept and aesthetic appeal will take the experience beyond what Taco Bell has been known for many years.
Take a look, as Taco Bell fans have already started exploring the cafe.
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It's a must-visit if you happen to be located around the store in California. Experience the new Taco Bell initiative while sipping on a brilliant blend crafted by the Bellristas. Fans will be waiting for more new drink-focused spinoff cafes to open around their locations soon.
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