Slice Soda returns to market after 15 years: Details explored

Popular soda brand Slice Soda has returned to the market after almost 15 years. The brand shares its roots with PepsiCo, which discontinued it in 2010. According to Allrecipes, PepsiCo sold the soda brand to Suja Life, which has relaunched it with enhanced ingredients. Suja Life manages health-focused beverage brands such as Suja Organic and Vive Organic.

Flavors like orange, lemon-lime, classic cola, and grapefruit spritz can be found at select Costco, Albertsons, and HEB stores. Target features the exclusive strawberry flavor, while Albertsons has the grape one available across its locations. More flavors, like classic cola and ginger ale, are expected to reach the stores in the upcoming months.

Interestingly, Slice Soda is now designed to support digestion. The drink features prebiotics to nourish good gut bacteria, probiotics to enhance healthy microbes, and postbiotics to improve overall gut health.

Originally introduced in the 1980s as a fruit-flavored drink by PepsiCo, Slice Soda built a loyal following but was discontinued. The updated version retains the nostalgic taste of the original while offering an all-natural, low-calorie drink with gut health benefits and superior nutrition.

Slice Soda now has its Instagram page where posts about the relaunch have been shared over the last few weeks. As per the latest post:

“That’s right. Slice Soda has officially hit shelves. Real soda. Real benefits. Real refreshing. Slice Lemon Lime Healthy Soda is rolling out at @costco, @heb, @albertsons, @vons, @pavilions, @safeway, and more!”

In terms of price, a 12-ounce can can be purchased at $2.49 from the mentioned retailers. Online orders can be placed at slicesoda.com.

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More details about Slice Soda’s return explored

As mentioned, the new Slice Soda is made with real ingredients, contains five grams of sugar or less, and has no high fructose corn syrup. Suja Life CEO, Maria Stipp, expressed excitement about reviving the iconic brand with a fresh, modern approach. She said:

“Our mission at Suja Life is to revolutionize America's health through what we drink. While we know not everyone is reaching for a wellness shot, soda is a staple in nearly every American's refrigerator. By transforming this everyday beverage into a leveled-up version with benefits, we're making a significant impact on the health and well-being of our consumers.”

The press release mentioned that with many people cutting back on sugar and ingredients deemed unhealthy, a new era of drinks is booming and is expected to nearly double to $437.48 billion by 2034. Slice Soda is expected to make a strong return due to its nostalgia factor among the millennials, who are interested in retro foods and drinks.

Core flavors such as Orange, Lemon Lime, Strawberry, Classic Cola, and Grapefruit Spritz were top picks in blind taste tests among healthy soda shoppers.

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Suja Life is a top producer of plant-based, cold-pressed juices and beverages, focused on delivering functional, nutritious, and great-tasting products. Established in 2022, the brand combines industry expertise with the aim of promoting quality wellness products. It is a leader in organic and cold-pressed juices and shots, with a growing range of brands.