Reese's has launched a new kind of dessert which is a delight for all those who enjoy its signature peanut butter and chocolate cup - the Deconstructed Peanut Butter Cup kit. With this new kit, fans of Reese's cups can now decide the amount of peanut butter they want in their chocolate cup.
According to Hershey's, the idea for this game-changing kit came to fruition after a Reddit post went viral, showing a 5-pack of the delicious peanut butter chocolate cups that came without any peanut butter in them.
Trending
As the post went viral, the idea for the Deconstructed Peanut Butter Cup kit came to being, allowing people to "amp up" the amount of peanut butter they want in their Reese's cups.
According to an official statement from Hersheys, the company acknowledges how personal somebody's choice of peanut butter in their dessert is. So the creation is an attempt to fil in that gap.
"From Reese's Peanut Butter Pumpkins to Reese's Peanut Butter Cup Thins and everything in between, we know how personal your ideal chocolate to peanut butter ratio is. So go ahead, amp up the peanut butter or tone it down — we won't judge."
Reese's Deconstructed Peanut Butter Cup kit: Where to buy, price, and other details revealed
The Deconstructed Peanut Butter Cup kit comes with a 10-ounce jar of the signature peanut butter and a 9-ounce milk chocolate shell. Interestingly, it is worth noting that this is the first time that the signature peanut butter is being sold separately, outside of the chocolate shell.
The game-changing kits have been priced at $22.99 each, and are available for purchase on the Hershey's Store website.
Hershey's launched the kits with limited stock, and not surprisingly, the kits sold out within minutes of its launch on Friday. However, fans need not be disappointed. The overwhelming response has pushed the company into action, and the kits might make a comeback very soon, according to the Hershey's Store website.
"Reese’s fans know perfection perfected when they see it. Your overwhelming interest has us thinking... should we bring back this limited-time kit sooner rather than later?!"
Along with this announcement, the company also urged eager fans to sign up to get notified as soon as the Deconstructed Peanut Butter Cup kits are back in stock.
The Deconstructed Peanut Butter Cup kits are a game-changer in the sweet treat industry, and fans can't wait to get their hands on them soon.
Reply
