PUMA LaFrance “Valentine’s Day” sneakers: Reported release date, design details, and everything we know so far

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PUMA is reportedly prepared to release LaFrance “Valentine’s Day” sneakers, the latest Valentine’s Day-themed footwear from the brand's LaFrance collection. Speculation has it that the shoes are scheduled to drop on February 1, 2025, to celebrate the season of love with a pink makeover and a retail price point of around $110.

LaFrance is PUMA’s lifestyle sneaker line. NBA player LaMelo Ball is the face of this line, which is beloved for its bright colorways. The LaFrance collection has witnessed success with models like “Gifted,” “Slime,” and “Amour Red.”

Disclaimer: The details of the PUMA LaFrance “Valentine’s Day” sneakers are only speculated, and not yet confirmed by the brand. They are subject to change.


How might the PUMA LaFrance “Valentine’s Day” sneakers look?

Basketball star LaMelo Ball spearheads the PUMA LaFrance sneaker line. While the latest addition to the lineup is reportedly getting dressed for Valentine’s Day, we have gone through the speculations regarding the design and look of the upcoming PUMA LaFrance sneakers.

Unlike previous leather sneakers of the LaMelo Ball x PUMA lineup, the upcoming iteration reportedly opts for an all-canvas upper. The material is expected to give the shoes a softer and textured finish in a bright pink shade.

The colorway has been set for pink grey, and cream, reports say. Accents of grey on the bulbous eyelets and branding elements add contrast to the overall design and look of the shoes. The thick rubber sole is adorned with embossed graphics. It also includes LaMelo Ball’s signature 1 1 1 logo and the Not From Here tagline.

Oval-shaped cream cutouts on the midfoot panel and branding along the tongue and toe provide a subtle relief from the dominant pink shade. The TPU heel spoiler adds a modern touch to the PUMA LaFrance “Valentine’s Day” sneakers.

The LaFrance branding, complemented by PUMA’s design elements, is expected to make these sneakers a good option for Valentine’s Day celebrations.


Reported availability and pricing details

As per reports, the PUMA LaFrance “Valentine’s Day” sneakers will be released on February 1, 2025, with adult sizes retailing at $110, and grade school sizes at $95. Sneaker fans and enthusiasts will be able to secure the themed shoes at PUMA’s official website, select retailers, and in-store locations.

Given the popularity of previous LaFrance releases, the LaFrance “Valentine’s Day” drop is expected to attract significant attention across the globe.

PUMA’s collaboration with LaMelo Ball has proven to be a strategic win for the sportswear brand. Earlier releases of the line, such as LaFrance 'Gifted' or LaFrance 'Untouchable' sneakers, garnered notable acclamation from fans worldwide.

Below is how the brand presents its LaFrance line on its official website:

"Introducing the LaFrancé, which brings Melo's "Not From Here" style to our new off-court silhouette. Inspired by love languages, the two toned color scheme represents the different emotions and vibes of Melo"

The "Valentine’s Day" iteration of PUMA x LAMELO BALL sneakers represents the brand's efforts to stay relevant in the sneaker industry by incorporating seasonal themes on its silhouettes.


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Edited by Priscillah Mueni