11:11 Media has teamed up with Guthy-Renker to create a new company called 11:11 Beauty. Guthy-Renker has already launched famous beauty brands like JLo Beauty and Westmore Beauty in the past. Partnering with the beauty giant is a great step for Paris Hilton to grow the impact of her businesses further.
The CEO and co-founder of 11:11 Beauty is Alexandra Marsh, and she will be working alongside Paris Hilton to lead the company. Marsh has a long history working in the beauty business, which involved helping lots of brands at Guthy-Renker. The new company will offer beauty and wellness products and will launch in Spring 2025.
11:11 Beauty by Paris Hilton will launch in Spring 2025.
On November 19, the 11:11 Media Instagram page uploaded a new post revealing the launch of 11:11 Beauty.
The post captioned:
"We’re thrilled to announce the launch of 11:11 Beauty, a groundbreaking joint venture between 11:11 Media and beauty powerhouse Guthy-Renker. 💄✨ This new beauty and wellness company will bring Paris’s iconic vision to life with high-tech, high-performance products designed to help everyone live their most confident, iconic lives."
It further continued:
"Led by beauty industry expert Alexandra Marsh as CEO & Co-Founder, 11:11 Beauty is set to redefine beauty standards with innovation, passion, and creativity at its core. Get ready for the first collection, dropping Spring 2025—Paris is obsessed and so are we! 😍 Stay tuned for updates as we embark on this exciting new chapter of beauty and empowerment. 🌟"
Along with 11:11 Media, Paris Hilton holds a successful fragrance line named "Paris Hilton Fragrances" with more than 25 fragrances. In addition to being a style icon, she also runs her fashion and accessories shop and owns Paris Hilton Entertainment, which has diversified into film, music, and hospitality. With over 25 years in show business, Hilton has already succeeded in turning her fame into a multi-dimensional business empire.
The launch of 11:11 Beauty was a great move after the success of 11:11 Media, which has already made more than $4 billion in sales worldwide, with a big presence at Walmart and Amazon.
What can fans expect from 11:11 Beauty?
While the products that will be offered in the 11:11 Beauty have not been revealed yet, the brand will mostly aim at beauty and wellness products. With 30 years of experience within the business in creating brands like JLo Beauty, Guthy-Renker is expected to deliver great quality in its products in the 11:11 Beauty brand.
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Excited fans can follow 11:11 Media on Instagram to stay updated.
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