Pablo T-Shirt Factory x Timberland boots unveiled during Paris Fashion Week FW25: Everything we know so far

Paris Fashion Week has returned! This week's celebration of the textile works of renowned fashion houses and designers is a major event for fashion enthusiasts, including a number of chic and frequently spectacular shows.

Paris will be a hive of activity from January 27 to 30, 2025, when the most renowned fashion brands and their Haute Couture Spring-Summer 2025 collections are unveiled.

Pablo T-Shirt Factory came to the fashion week with Timberland this year.

During a practical session led by Pablo Attal and his co-founder Clement, attendees personalized mountaineering shoe-making brand Timberland's iconic six-inch boots.

During the event, attendees created original Timberland designs, including the choice to adorn their boots with studs.

PTSF opened to the public for the first time ever during Paris Fashion Week 2025 as part of its partnership with Timberland.

Following that, Sri Lankan restaurant Kolam Paris hosted a cocktail party where guests personalized Timberland x PTSF T-shirts.

These shirts had a unique logo for the occasion, combining the businesses' dedication to forward-thinking fashion, uniqueness, and their mutual passion for an enduring community.

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Pablo T-Shirt Factory

Pablo T-Shirt Factory, founded by Paris-based model turned designer Pablo Attal, produces a range of brands. On a larger scale, though, he is a role model in the modern fashion business and a cornerstone of his community.

After modeling for a substantial period, working in different parts of the world, and finding inspiration, he started his own clothing brand called Pablo T-shirt Factory in 2021.

In an interview with High Snobiety in December 2024, he told them that he took over the Pigalle store in Paris in 2023, making it the first ever Pablo T-Shirt Factory in-store experience.

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About Timberland

It began in the early 1900s with Nathan Swartz, a fourth-generation Russian cobbler drawn to the shoe industry.

He began his journey in 1918 with an apprenticeship in Boston, Massachusetts, where he developed a deep appreciation for craftsmanship and sought to enhance his family’s trade. In 1933, the Abington Shoe Company was founded in South Boston, not far from where the founder worked.

Recognizing their commitment to quality, Nathan acquired a 50% stake in the company in 1952 and took full ownership by 1955.

Later, in 2011, the sale of Timberland to VF Corporation marked a significant moment in the family’s history.

Jeffrey Swartz, the grandson of Nathan and son of Sidney, represented the third generation in a story of transformation. Over three generations, the Swartz family grew a small Boston shoe firm into a globally recognized brand through a commitment to quality and innovation.

Today, Timberland remains a well-known name, recognized for its craftsmanship and distinctive style. From the streets of South Boston to runways in Milan, Timberland's journey continues to evolve with every product crafted.

From modest beginnings to a recognized global brand, Timberland’s history is a story of innovation, perseverance, and success, reflecting the durability of its iconic boots.